"Gathering Little Homebodies"... What 'Equipment' Is Needed for Childcare?

Children's chair 'Atti' by Sidiz.
[Photo by Sidiz]

[Asia Economy Reporter Kim Jong-hwa] Although social distancing measures have been eased, homebound parenting continues, leading to an increase in parents who feel the saying "parenting depends on equipment" is true. According to Gmarket and Auction, sales of parenting products such as toys and children's books from January to August this year increased by 25% compared to the same period last year.

In the post-COVID era, what parenting items are available for moms and dads who need to balance remote work and childcare?

The children's chair "Atti," introduced by chair specialist brand Sidiz, is suitable for children aged 18 months to 5 years. It functions as a "play chair" so that children learning new movements can regard the chair as a companion and interact with it while playing. Considering young children's tendency to develop affection for specific objects, familiar characters such as Mickey Mouse, Winnie the Pooh, and Piglet are used in the design, and a handle strap is attached so it can be played with like playground equipment around the house. To convey a warm feeling to growing children, the chair features an overall rounded design and is made from soft, cushioned materials.

Meal kit specialist Mychef has launched the educational experience meal kit "Pinkfong Baby Shark DIY Making Set" in collaboration with Pinkfong. The kit is easy to follow at home and allows cooking in the shape of characters popular with children, resulting in high satisfaction for both parents and kids.

Following cooking, a DIY kit for designing T-shirts has also been released. Stationery company Monami, in collaboration with Samsung C&T Fashion Division's brand Beanpole Kids, introduced a DIY kit that allows children to create unique T-shirts. The kit, consisting of Monami fabric marker sets and Beanpole Kids 3/4 sleeve T-shirts, enables children to design and color their own shirts, which can be worn easily without ironing once the ink dries.

A Sidiz representative stated, "Sales of products for children, such as the children's chair Ringo and the toddler chair Atti, continue to rise," adding, "Since these are products for children, Sidiz only releases items that have passed the rigorous quality tests at the Sidiz chair testing center."

This content was produced with the assistance of AI translation services.