Lotte Department Store Releases Limited Edition Goods to Celebrate 41st Anniversary

Lotte Department Store 41st Anniversary Retro Stationery Set. (Photo by Lotte Department Store)

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is launching limited edition goods to celebrate its 41st anniversary.

Starting from the 23rd, customers who purchase the ‘41st Anniversary Limited Edition Goods’ at Lotte Department Store locations nationwide, including the main branch and Jamsil branch, will receive gifts on a first-come, first-served basis. Lotte Department Store planned these goods to express gratitude to customers who have shown consistent affection over the past 41 years. The collection includes a total of four items: two retro stationery sets that bring joy and fun, and two hotel bath amenity sets for relieving daily fatigue in the bathroom.

First, the retro stationery goods were created in collaboration with Lotte Confectionery, featuring three classic designs of Juicy Fresh, Spearmint, and Fresh Mint gum. The sets include a ‘5-pens + tin case’ set and a ‘note planner’ set. Incorporating the popular retro sentiment, these are expected to evoke nostalgic memories for middle-aged and older customers, while providing fun and enjoyment for the millennial generation.

Additionally, the hotel bath amenity goods consist of a set of 10 face towels and a set of 2 bathrobes embroidered with artwork by pop artist Donald Robertson, known as the ‘modern-day Andy Warhol,’ delivered with the quality supplied to actual 5-star hotels.

The Lotte Department Store 41st anniversary goods are limited in quantity and will be given on a first-come, first-served basis. Customers who purchase on the day and spend 70,000, 150,000, 500,000, or 1,000,000 KRW or more will receive a pen, note planner, face towel, or bathrobe set, respectively.

Hyun Jong-hyuk, Head of Customer Experience Division at Lotte Department Store, said, “Recently, the craze for limited edition goods that stimulate ownership desire has spread across industries, especially becoming a new consumption trend centered on the MZ generation. Lotte Department Store will also strive to approach customers more familiarly through various goods that combine trendiness and quality.”

This content was produced with the assistance of AI translation services.