Shinsegae Department Store, Large-Scale Outerwear Sale... Up to 80% Discount

Customers are shopping at Shinsegae Department Store. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Seungjin Lee] In response to the noticeably chilly weather, Shinsegae Department Store has launched an outerwear discount event.

Starting from the 16th, Shinsegae Department Store, together with SSG.com, will hold an 'Outer Fair' offering up to 80% discounts both online and offline simultaneously. This event features about 100 brands including men's, women's, children's, sports, outdoor, and premium padding, showcasing merchandise worth 50 billion KRW.

First, popup stores of premium padding brands such as Nobis and CP Company will open. Nobis will operate popup stores every weekend until the 1st of next month at 10 locations including the main store, Gangnam branch, and Centum City branch, selling new products at a 10% discounted price. CP Company will offer a 10% discount at the Centum City branch from the 16th to the 18th, and customers who purchase over 300,000 KRW will receive a CP Company mask as a gift.

Large-scale outerwear discount events will be held in sports, outdoor, children's, and men's and women's fashion categories. From the 26th, at all Shinsegae Department Store locations and on SSG.com, the 'Eider Exhibition' will offer popular Eider outerwear at discounts of up to 80%.

Additionally, at the Gangnam, Centum City, and Daegu branches, popular sports outerwear brands such as Puma and Prospecs will be discounted up to 50%. In women's fashion, the 'Baba Fashion Exhibition' will offer up to 50% off on outerwear from Izzat Baba. The 'Outdoor Kids Outerwear Special Exhibition' will discount outdoor children's brands like The North Face Kids and Nepa Kids,

and large discount events such as the 'LF Contemporary Brand Day,' featuring men's new outerwear from brands like Jill Stuart New York and Allegri, are prepared, making this the best opportunity to purchase outerwear this year.

Special ultra-discounted products worth 10 billion KRW by brand are also prepared. To prevent customers from crowding offline stores in accordance with COVID-19 prevention guidelines, these ultra-discounted products will be available exclusively on SSG.com.

Representative ultra-discounted products include the Columbia Fleece Jacket for 60,000 KRW, The North Face Tivol Short Padding for 110,000 KRW, Adidas Fleece for 79,000 KRW, Olzen Padding Coat for 159,000 KRW, and Ziek Men's Coat for 79,000 KRW.

Also, the women's fashion brand 'Marie Claire' will hold a live broadcast introducing lightweight padding, eco-fur, and cardigans in real-time on the SSG mobile app at 10 PM on the 31st. Viewers will also receive a 5% viewing coupon benefit usable only during the broadcast.

Choi Moon-yeol, Executive Director in charge of fashion at Shinsegae Department Store, said, "This event was prepared to help increase sales and reduce inventory for clothing brands struggling greatly due to COVID-19," adding, "With large-scale discounts and ultra-discounted products, this well-prepared event will be the biggest shopping opportunity for winter outerwear."

This content was produced with the assistance of AI translation services.