Orion Launches Limited Edition Online-Only Halloween Party Pack

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 15th that it will release a limited edition Halloween Party Pack of the popular snack set ‘Orion#GansigiPillyohae’ in celebration of Halloween on the 31st.

The Orion#GansigiPillyohae Halloween Party Pack limited edition features Halloween designs on the tray to create a home party atmosphere. It also includes DIY kit components such as Halloween stickers and packaging bags, making it suitable as a gift for family, friends, and coworkers. The pack contains jelly, chocolate, and biscuits including The Tangy My Gummy, Choco Song-i, Digestive Ball, Market O Real Brownie, and Moist Chocolate Chip. It is thoughtfully composed of products loved by people of all ages, from children to adults. It is easily available for purchase on major online shopping malls such as Coupang, SSG.com, and Gmarket.

The GansigiPillyohae series is a planned product released exclusively online, tailored to the recent trend of “Premium Convenience” (a portmanteau of convenience and premium) and consumers’ snack needs according to TPO (time, place, occasion). Orion’s representative popular snacks are packaged in three concepts: ‘Everyone’s Snack,’ ‘Need Chocolate,’ and ‘Mouth is Bored,’ each in their own dedicated packaging.

In June and September, the product was sold out for over a week, gaining attention as a representative product of the COVID-19 era, surpassing cumulative sales of 85,000 sets. It is made with an eco-friendly “one-stop package” that allows packaging, storage, and display all at once, receiving great responses as group snacks for companies and academies. Recently, it has gained popularity among campers and car campers (people who sleep and stay in their cars) as a portable product that allows enjoying various snacks, becoming an essential item for outdoor activities.

This content was produced with the assistance of AI translation services.