Lee Haeseon "Leap to Leading Subscription Economy Company"... Coway Unveils New CI

[Asia Economy Reporter Kim Daeseop] Coway announced on the 14th that it has unveiled a new Corporate Identity (CI) reflecting its determination to leap forward as a global environmental home appliance company.

This CI renewal was planned to convey the value of a clean and healthy life that Coway pursues in a friendly manner. Through the new CI, Coway aims to integrate its brand image with its major shareholder Netmarble and transform into an innovative company leading the era as the "New Coway."

Coway applied a simple curved design to the new CI to emphasize a soft and vibrant image. It symbolizes comfort naturally blending into daily life and a customer-centric flexible mindset.

The representative color of the CI is "Mulparang" (Water Blue). It symbolically expresses clear and clean water and air, along with expertise and trust toward them. Starting with the new product "Icon Water Purifier," scheduled for release on the 15th, the CI will be gradually applied to all products and promotional materials.

Lee Hae-sun, CEO of Coway, said, "We introduced the new CI to firmly establish the life care value that provides a healthy lifestyle culture and to newly leap forward as a global smart home subscription economy leader. Based on the new CI, we will enhance brand intimacy and realize our management philosophy of contributing to a better world with clean water and air."

This content was produced with the assistance of AI translation services.