[Smart Finance Awards] Hana Bank Enhances User Convenience with Home Button at Page Top

Digital and Technology Division Hana Bank

[Asia Economy Reporter Minyoung Kim] Hana Bank's open banking service won the grand prize in design and technology. It features an intuitive design and convenient navigation between menus. In particular, the home button located at the top of the page was praised for significantly enhancing user convenience.

The bank's open banking goes beyond simply providing transaction convenience. It is the first in the financial sector to offer services such as viewing loan statuses from other banks and refinancing unsecured loans. Additionally, it developed a service that allows customers to easily switch other banks' loan products to Hana Bank's lower interest rate products, aiming to provide a lifestyle-oriented open banking service that directly helps customers' daily lives.

In February, Hana Bank enabled additional deposits to subscription savings or Individual Retirement Pension (IRP) accounts through open banking. In April, it expanded the Hana Money service, affiliated with Hana Card, to allow charging from other banks' accounts via open banking, and also provides optimized customized wealth management (WM) services by utilizing asset information from other banks.

In May, the bank made it possible to use open banking services when newly subscribing to all deposit, savings, and fund products. It also introduced automatic transfer services based on other banks' accounts, a 'reservation new subscription' service that allows pre-booking new subscriptions with funds from other banks, and an 'open banking exclusive product calculation function,' which received positive responses from customers.

Hana Bank is working to improve services so that open banking can be used across all channels, including branch counters, within this year. It aims to implement an omnichannel strategy that allows convenient use anytime and anywhere, and plans to differentiate itself not only from banks but also from fintech (financial technology) companies.

A Hana Bank official stated, “We will provide differentiated financial infrastructure that allows customers to use all financial services of Hana Bank and Hana Financial Group regardless of which bank accounts they hold,” and added, “We will become the number one brand loved by consumers.”

This content was produced with the assistance of AI translation services.