BTS Tops Billboard 'Social 50' for 200th Week

The Longest-Standing No.1 Artist Ever: "Thanks to the Promotion Effect of 'Savage Love'"

[Image source=Yonhap News]

The group BTS has maintained the number one spot on the US Billboard 'Social 50' chart for a total of 200 weeks, marking a first in the chart's history.

On the 13th (local time), Billboard reported that BTS secured the top position on this week's 'Social 50' chart, sustaining their reign for 200 weeks. The 'Social 50' chart, created by analytics firm Next Big Sound, ranks artists based on their online influence measured through SNS followers, mention frequency, and view counts.

Since the chart's inception in December 2010, BTS is the first artist to lead for 200 weeks. BTS first entered the chart in October 2016 and has held the number one spot continuously since July 29, 2017. In February, they surpassed pop star Justin Bieber to become the artist with the longest cumulative time at number one on this chart.

BTS showed an upward trend across all social media metrics. Billboard analyzed that this was due to the promotional effect of 'Savage Love' remix, which BTS participated in, released on the 2nd. The 'Savage Love' remix features BTS contributing vocals in both Korean and English to the original track by Jawsh 685 and Jason Derulo. The song reached number one on Billboard's main singles chart, the 'Hot 100,' the day before. BTS also placed 'Dynamite' at number two, occupying both first and second positions on the chart.

US economic media Forbes highlighted this sharp rise, calling BTS the "Kingmaker of the 'Hot 100' chart." They noted, "'Savage Love' is much more significant than 'Dynamite' reaching number one because BTS sang in Korean."

This content was produced with the assistance of AI translation services.