HiteJinro Launches 'Jinro Mini Pack Soju'

[Asia Economy Reporter Choi Saeng-hye] The popular soju Jinro can now be enjoyed more conveniently.

HiteJinro announced on the 14th that it will launch Jinro Mini Pack Soju and strengthen its marketing activities in the home market.

The newly released Jinro Mini Pack Soju is a 160ml product for home use, priced at 771.97 won. It is the only soju product available for under 1,000 won at major discount marts, and its compact size enhances portability, allowing consumers to enjoy it easily and conveniently anytime, anywhere.

It will be available sequentially from the fourth week of this month at nationwide marts and can be separated and recycled as a paper pack. HiteJinro is strengthening its eco-friendly management by becoming the first domestic liquor company to receive Environmental Product Declaration certification for soju and beer products, including Jinro.

HiteJinro launched the mini pack soju reflecting consumer needs for convenient small-sized products and the home drinking trend, which has become a mega trend due to the COVID-19 issue. HiteJinro (then Jinro) was the first in the domestic liquor industry to introduce pack soju containers in 1989, pioneering a portable and convenient drinking culture.

This content was produced with the assistance of AI translation services.