Shinsegae Busan Premium Outlet Opens 'Premium Service'

VIP-Level Premium Service for Valued Customers
Yeoju Branch Doubles VIP Customer Sales in One Year
Expanding to Busan Branch... Building a Luxury Image
Exclusive Lounge, Parking Zone, Concierge Service, and More Benefits

Shinsegae Simon Busan Premium Outlets 'Premium Lounge' view. (Photo by Shinsegae Simon)

[Asia Economy Reporter Seungjin Lee] Shinsegae Simon is differentiating itself from the industry by expanding its ‘Premium Service’ for VIP-level valued customers.

Shinsegae Simon, which first launched the ‘Premium Service’ at Yeoju Premium Outlets in July last year, will open the ‘Premium Service’ for valued customers in the Busan and Gyeongnam regions on the 15th.

By providing exclusive and sophisticated benefits to valued customers, the company aims to build a premium image unique to ‘Shinsegae Simon Premium Outlets’ in the increasingly competitive outlet market.

Yeoju branch, the first domestic premium outlet to start VIP services, offered premium lounge and exclusive parking zone benefits to targeted customers. As a result of the service implementation, the sales proportion of ‘Premium Members,’ the targeted customers, in the total sales of Yeoju branch increased to about twice the level compared to before the service was introduced.

Building on this success, Shinsegae Simon is expanding the ‘Premium Service’ to valued customers in the Busan and Gyeongnam regions. ‘Premium Members’ selected as VIPs will be provided with a wider range of benefits beyond the exclusive lounge and parking zone services offering beverages and snacks.

In particular, a separate ‘Concierge Room’ will be established within the lounge, providing the industry’s first ‘Concierge Service.’ This is a personal service that helps customers remotely purchase luxury products from Yeoju branch, which houses the largest number of overseas luxury brands in Asia, at the Busan branch. Customers can enjoy one-on-one customized remote shopping comfortably with a manager in the Concierge Room through on-site visits or phone reservations.

Various partnership services are also prepared. Discounts on accommodations are offered at the Westin Chosun Busan and Grand Chosun Busan, operated by Shinsegae Chosun Hotel. Samsung Card holders in partnership will be granted Gold status and receive premium rewards services, including interest-free installments and point-back benefits, available until December 31.

Choi Chang-hyun, CEO of Shinsegae Simon, stated, “We have been continuously challenging and innovating to provide differentiated services unique to Shinsegae Simon Premium Outlets that customers love,” adding, “By expanding VIP services, we will offer new services and shopping experiences to customers in the Busan and Gyeongnam regions and establish ourselves as a representative shopping center in the area.”

Shinsegae Simon is a joint venture between Shinsegae Group and Simon Property Group, the largest real estate development company in the United States. It introduced a new distribution format called ‘Premium Outlet’ to domestic consumers through the Yeoju branch in 2007. Subsequently, it opened premium outlets in Paju in 2011, Busan in 2013, and Siheung in 2017.

This content was produced with the assistance of AI translation services.