BMW Launches '2020 Build Your Drive' Campaign for Autumn

[Asia Economy Reporter Kiho Sung] BMW Group Korea is conducting the ‘2020 Build Your Drive’ campaign, offering discounts on brake, suspension, and tire parts, as well as original accessories and lifestyle products.

With the concept of ‘My Own Camping with BMW?MINI,’ this campaign, running for about seven weeks until the 28th of next month, is designed to provide various benefits to all customers who own a BMW or MINI.

First, to welcome the autumn season, which is the prime time for outdoor activities, customers who service their brakes, suspension, or tires will receive discount benefits. BMW M Performance brake kits and M Performance suspension parts are available at a 25% discount (30% discount for M Performance Club members), general brake discs, pads, and suspension parts can be purchased at a 20% discount, and original BMW tires are available at a 10% discount. (A 15% discount applies if the total tire purchase exceeds 1,000,000 KRW.)

Similarly, MINI offers JCW Pro Sport brakes and JCW Pro Sport suspension parts at a 25% discount, general brake discs/pads and suspension parts at a 20% discount, and original MINI tires at a 10% discount. (A 15% discount applies if the total tire purchase exceeds 1,000,000 KRW.)

Original BMW and MINI vehicle accessories and lifestyle products are also offered at a 20% discount, and depending on the total purchase amount, customers will receive gifts such as a portable LED lamp (for purchases over 250,000 KRW), a camping table (for purchases over 1,000,000 KRW), or a relax chair (for purchases over 2,000,000 KRW). For purchases over 3,250,000 KRW, all three camping items will be provided as gifts.

Customers who complete paid maintenance on brakes, suspension, or tires and purchase products will receive an M Performance phone holder (for BMW customers) or a MINI paper diffuser (for MINI customers) as a gift.

Additionally, customers who upload photos of their purchased products or gifts on Instagram with the required hashtags will be entered into a draw to win various prizes such as a Kolon cotton tent, Bang & Olufsen Bluetooth speaker, BMW·MINI travel bag, BMW Driving Center voucher, and Starbucks gift cards.

This content was produced with the assistance of AI translation services.