Yegyeong to Participate in Seoul Art Market and Journey to Korean Music Online This Year
[Asia Economy Reporter Park Byung-hee] The Arts Management Support Center has established a new non-face-to-face online platform (PC-only program for online access) to conduct this year's 'Seoul Art Market' and 'Journey to Korean Music' online.
According to the Arts Management Support Center (Yesupport), the Seoul Art Market, which has established itself as Asia's largest performing arts market, will be held from the 12th to the 15th through Virtual PAMS, YouTube, and Zoom. Virtual PAMS is Yesupport's newly developed proprietary platform and is the first domestic non-face-to-face online platform (PC-only program for online access) to adopt an online role-playing game (RPG) model. Through this program, anyone can freely enter and exit online booths to obtain various information related to domestic and international performing arts and exchange business.
This year's official programs include 'PAMS Ground,' a digital booth exhibition where domestic and international performing arts experts exchange practical information; showcases of representative Korean performing arts works (PAMS Choice); domestic and international performing arts business exchange proposals (PAMS Pitching); and discussions on recent domestic and international performing arts topics (PAMS Salon). At PAMS Choice, 10 works from theater, dance, music, and multi-genre categories will be presented, including the play 'Geumeum, or the Way You Remember the World.'
The theme of this year's Seoul Art Market is 'New normal for art and international mobility in a new normal.' In a situation where international exchange mobility is restricted due to COVID-19, it plans to explore new attempts at performing arts distribution through a non-face-to-face online platform.
The so-called 'Journey to Korean Music,' which has showcased Korean traditional music-based performances with overseas world music experts, will also be held on the same platform from the 12th to the 15th.
Performances by 10 selected music groups this year will be broadcast through the same online platform as the Seoul Art Market. In addition, a video conference for the Asia Music Network, focusing on Korea as a key country, will be promoted to continue efforts to build a distribution network for the Asian music market through exchange cooperation and activation among Asian regional countries.
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Yesupport stated, "At this turning point where COVID-19 cannot be ignored, we will create a new distribution environment as a challenge and attempt to solve various problems faced by performing arts and share the resulting experiences."
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