Digitalization of Small Business Owners, Broadcasters Kang Seok and Kim Hye-young Unite

From the left, broadcasters Kang Seok and Kim Hye-young. Photo by Jung Gi-bu

[Asia Economy Reporter Moon Hyewon] A promotional video that makes it easy to understand the digital transformation plans for small business owners is being produced.

The Ministry of SMEs and Startups announced on the 9th that it plans to release the first episode of the promotional video titled "Small Business Owners Smile with Digitalization," followed by the second and third episodes in the 4th and 5th weeks of this month.

The promotional video is produced in the form of a "visible radio." Broadcasters Kang Seok (Doldosa) and Kim Hyeyoung (Ttoli Eomma), who have hosted radio shows together for 33 years sharing joys and sorrows with listeners and are familiar to small business owners, appear to interestingly introduce digital traditional markets, live commerce, smart stores, and workshops. Comedian Lee Moonjae also appears as Kang Seok's (Digital Master) assistant (son) to explain the policy content in an easy and engaging way.

The first episode introduces the live commerce support policy among the digital transformation plans for small business owners, focusing on regular broadcasts to secure fixed viewers, and the establishment of live commerce studios using vacant stores in traditional markets to sell small business products in real time.

The second episode covers the digital traditional market, where online delivery functions are established and wireless payments are enabled, allowing customers to shop conveniently, and introduces the digital commercial district renaissance, which promotes turning a single commercial area into a local tourist attraction by gathering digital traditional markets and flagship stores in one place.

The third episode introduces the spread of smart stores and smart workshops that increase productivity by introducing smart technologies such as automation devices into production processes that are mainly manual.

Kim Junghyun, the Ministry of SMEs and Startups’ public relations officer, stated, “We will do our best to continuously promote that digitalization for small business owners is neither distant nor difficult by producing promotional materials tailored to the perspective of small business owners and traditional market merchants, so that small business owners can enhance their self-sustainability.”

This content was produced with the assistance of AI translation services.