Starbucks Launches 'Eco-Friendly Commitment Challenge' to Reduce Single-Use Items Usage

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea is conducting an eco-friendly pledge challenge through social networking services (SNS) with the Environmental Foundation until the 20th, sharing the practice of using reusable items in daily life.

This eco-friendly campaign was planned to reduce the use of disposable items that are used once and discarded at home and stores, where the use of disposable items may increase due to the novel coronavirus infection (COVID-19), and to encourage the use of reusable items.

To participate in the campaign, follow the Environmental Foundation's Instagram, write your environmental pledge along with a photo showing your eco-friendly lifestyle using Starbucks products, and upload it publicly on your Instagram with the three required hashtags: #GreenerStarbucksKorea, #Starbucks, and #EcoFriendlyPledgeChallenge.

Among the participants, a total of 200 people will be selected by drawing to receive one Starbucks eco bag and one reusable glass mug each.

Earlier, Starbucks collaborated with the Environmental Foundation in April this year to carry out an upcycling project that transforms disposable items into environmentally valuable products. Through over 2,000 submissions, creative and diverse upcycling ideas were shared, introducing various alternatives to practice eco-friendliness even amid the COVID-19 environment.

Also, various cases of the Starbucks Greener campaign can be viewed on Starbucks Korea's YouTube channel, SbuckTV.

This content was produced with the assistance of AI translation services.