Daesang Cheongjeongwon Lightly, Low-Calorie Ice Cream 'Sweet Day' 3 Types Released

[Asia Economy Reporter Lee Seon-ae] Daesang's online specialty brand Cheongjeongwon announced on the 8th that it has launched three types of low-calorie ice cream "Sweet Day" for light enjoyment.

These days, with extended indoor life making it easy to feel lethargic, consumers seeking sweet desserts for a mood boost are increasing. In particular, as the health-conscious consumer trend coincides, interest in products with reduced calorie burden is rising. Accordingly, Lightly introduced three types of "Sweet Day," which lower calories while preserving the original taste of ice cream, aiming to capture consumers' tastes.

"Sweet Day" features a healthy sweetness achieved by reducing sugar and using sweeteners such as "Nahan fruit extract," which is 300 times sweeter than sugarcane, and "allulose" and "erythritol," which are hardly absorbed by the body. Additionally, it contains "Fibasol-2L," a water-soluble dietary fiber ingredient, so despite being ice cream, it is rich in dietary fiber.

"Sweet Day" is characterized by lowering calories while maintaining the rich and intense sweetness unique to ice cream. When making ice cream, air is injected while freezing the raw mix; the lower this ratio, the richer the taste and aroma of the ice cream. "Sweet Day" limits the air content to below 50% in a low-temperature matured raw mix, reducing the amount of air compared to regular ice cream and increasing density to realize a richer and fuller sweet taste.

The new product line consists of three types: vanilla, choco, and green tea. "Sweet Day Vanilla" uses Madagascar vanilla concentrate to provide a rich vanilla flavor and aroma, while "Sweet Day Choco" enhances the rich chocolate flavor with chocolate chunks and Dutch cocoa mass. Both products include chewy "Brown Pearls" to add a fun texture. "Sweet Day Green Tea" uses only domestic organic powdered green tea, offering a sweet yet slightly bitter taste unique to green tea.

When leftover ice cream is stored again in the freezer, the texture may change, but "Sweet Day" comes in a 130ml mini cup, perfect for one-time consumption, and each cup contains only 95 kcal, allowing enjoyment without calorie worries. Also, thawing at room temperature for 5 to 10 minutes brings out the soft original taste of the ice cream along with the chewy texture of the Brown Pearls, making it even more delicious.

A representative from Daesang's online business division said, "As consumers increasingly worry about reduced activity and weight gain, foods with reduced calorie burden are gaining popularity," adding, "The new product 'Sweet Day' is an ice cream that can be enjoyed without burden with its rich and full sweetness, allowing consumers to enjoy ice cream more lightly and healthily, which was previously hesitated due to high calories, and we expect a good response."

This content was produced with the assistance of AI translation services.