Shilla Stay Launches Bold Customized Marketing for COVID-19

[Asia Economy Reporter Seungjin Lee] Shilla Stay is conducting a special event for customers exhausted from the novel coronavirus infection (COVID-19).

Shilla Stay analyzed hotel guest information from March to September and found that the length of stay increased by about 20%. Due to difficulties in overseas travel, domestic travel has increased, leading to a rise in long-term guests.

Accordingly, Shilla Stay is running the 'On Your Shilla Stay Season 3' promotion, offering a chance to win a 'Shilla Stay One-Month Living Pass' to stay for a month at one of the 12 Shilla Stay locations nationwide, or a 'Subscription Pass to Decorate Your Room Like a Hotel,' through a lottery.

This promotion targets customers who use the ‘On Your Shilla Stay Season 3’ package by November 30 and enter the event. A total of 302 winners will be selected by lottery and announced on December 10 on the official Shilla Stay website, with individual notifications sent.

The 'Shilla Stay One-Month Living Pass' prize offers opportunities such as ▲One month living in Jeju ▲One month living in Busan ▲One month living in Gangnam Samseong-dong, allowing stays in Shilla Stay’s top-tier rooms (Grand, Deluxe, Ocean View, etc.) for one month in the desired location, including daily buffet meals (once per day), making the bucket-list experience of 'living for a month' possible.

Additionally, for those who prefer to decorate their own room like a hotel rather than staying at one, they can choose the 'Shilla Stay Supplies One-Year Subscription Pass.'

The 'Shilla Stay Supplies One-Year Subscription Pass' provides one item each month sequentially, including Shilla Stay bedding, bathrobes, amenities, signature bears, tumblers, and food and beverage vouchers, allowing customers to enjoy a hotel lifestyle at home. This prize is given to 12 first-place winners, who can choose between the 'Shilla Stay One-Month Living Pass' and the 'Shilla Stay Supplies One-Year Subscription Pass.'

Second-place winners (30 people) will receive buffet vouchers to use the Shilla Stay buffet restaurant ‘Cafe’ for one month, where they can enjoy fresh food in a modern atmosphere.

Fifty third-place winners will receive a coffee subscription allowing them to enjoy two cups daily for one month of COVA, the Italian luxury coffee available at Shilla Hotel and Shilla Stay locations nationwide. Additionally, 70 fourth-place winners will receive buffet meal vouchers, and 140 fifth-place winners will be given Shilla Stay reusable cups.

Meanwhile, the ‘On Your Shilla Stay Season 3’ package consists of ▲one night’s stay in a room ▲one entry ticket for the prize promotion ▲one limited-edition Shilla Stay keyring mini bear offered for a limited time.

This content was produced with the assistance of AI translation services.