Tmon "This Year's Chuseok Day Purchases Surge... Sales Up 95% YoY"

[Asia Economy Reporter Moon Hyewon] TMON announced on the 6th that online shopping purchases on Chuseok Day this year nearly doubled compared to last year.

TMON stated that sales on Chuseok Day this year (October 1) increased by 95%, and the number of purchases rose by 61% compared to last year's Chuseok on September 13.

A TMON official explained, "Due to the pandemic situation, the proportion of people enjoying online shopping during the holiday without regional travel increased. Unlike previous years when sales typically dropped during the holiday period and purchases increased immediately after the holiday, this year showed a trend of a sharp increase in purchase numbers starting from Chuseok Day."

The increase in online shopping during this Chuseok holiday period was evenly spread across various product categories rather than being concentrated in specific ones. Sales of food, household kitchen items, maternity and baby products, brand fashion, and sports equipment and apparel increased by more than 1.2 times. TMON explained that this differs from the usual post-holiday purchase pattern, which was interpreted as 'retail therapy' by married women focusing on fashion and accessories to relieve holiday stress.

Additionally, with the prolonged 'stay-at-home life' and reduced concerns about social distancing, demand for camping and outdoor activities rose, significantly boosting sales of related items. Compared to the week before Chuseok, sales of outdoor fashion, bicycles, kickboards, and camping gear during the Chuseok week increased by 3 to 6 times.

Lee Jinwon, CEO of TMON, said, "The sales growth during the Chuseok holiday period reflects recent changes in purchasing behavior along with TMON's special discount product sales continuing throughout the holiday." He added, "From this month through the end of the year, during the large-scale online shopping festivals, we will offer customers the benefits and value of exclusive special discount shopping experiences available only on TMON."

This content was produced with the assistance of AI translation services.