Lock&Lock Launches 'Pengsoo Tumbler' This Time

[Asia Economy Reporter Moon Hyewon] Lock&Lock announced on the 5th that it has launched the ‘Pengsoo Tumbler’ series in collaboration with EBS educational broadcasting’s popular creator ‘Pengsoo’ for the fall and winter seasons.

The Lock&Lock Pengsoo Tumbler is a merchandise product released following the enthusiastic response to the ‘Pengsoo Water Bottle’ launched last May.

The tumbler series consists of four types (▲Pengsoo Clip ▲Pengsoo Swing ▲Pengsoo Wannabe One-touch ▲Pengsoo Milky), each designed with a focus on the Pengsoo character as a design point.

The Pengsoo Clip Tumbler features a bright color that seems to capture Pengsoo’s cheerful image, with an excited Pengsoo illustration. It is characterized by a 3D printing technique that designs Pengsoo with a sense of depth, enhancing its vividness.

The Swing Tumbler attracts attention with colorful colors rarely seen in tumblers and applies the letter P, representing Pengsoo.

The Wannabe One-touch Tumbler stands out with contrasting concepts depending on the capacity. The 450ml size is designed with a simple monochrome color and highlights Pengsoo’s face for a modern and sophisticated feel, while the 350ml size expresses the cute front, back, and side views of Pengsoo in a 360-degree three-dimensional way with pastel colors.

The Milky Tumbler, resembling a milk bottle, is a compact 300ml size featuring yellow and pink colors reminiscent of Pengsoo, with a warmly greeting Pengsoo illustration conveying a charming sentiment.

Ryu Kyungwoo, Executive Director of Marketing at Lock&Lock, said, “We targeted the MZ generation who express their individuality through their favorite merchandise,” adding, “In a time when health has become important due to COVID-19, we hope people stay warmly hydrated anytime and anywhere with the various designs of the Pengsoo Tumbler.”

To commemorate the launch of the ‘Pengsoo Tumbler,’ Lock&Lock will hold a draw this month for 20 consumers who purchase the ‘Pengsoo Tumbler’ on its online store Lock&Lock Mall, awarding them a ‘Pengsoo At-Home Set’ filled with Pengsoo merchandise.

This content was produced with the assistance of AI translation services.