Kyobo Life Insurance Publishes Commemorative Book Celebrating 30 Years of Gwanghwamun Wall Slogan

Kyobo Life Insurance announced on the 5th that it has published a commemorative collection titled "Reading, Strolling, Feeling in Gwanghwamun," which compiles the past slogans of the Gwanghwamun Billboard on its 30th anniversary.

[Asia Economy Reporter Oh Hyung-gil] Kyobo Life Insurance announced on the 5th that it has published a commemorative book titled "Reading, Strolling, and Feeling in Gwanghwamun," which compiles the past inscriptions of the Gwanghwamun Billboard in celebration of its 30th anniversary.

Started in 1991 at the suggestion of Kyobo Life Insurance founder Shin Yong-ho, the Gwanghwamun Billboard has offered comfort and hope to citizens with timely and heartfelt phrases four times a year.

The commemorative book organizes the past inscriptions by season: "Spring, Overflowing," "Summer, Running," "Autumn, Ripening," and "Winter, Waiting." It includes the full original texts along with images of the billboards.

It also provides detailed coverage of the billboard production process, from the introduction of the authors who decorated the inscriptions to the selection, design, and installation of the billboards. The book contains main author interviews, award-winning essays from university student contests, and citizen episodes for readers to enjoy.

Through interviews and essays by beloved poets such as Na Tae-joo, Jung Hyun-jong, and Jung Ho-seung, readers can glimpse the background of the works displayed on the Gwanghwamun Billboard, the authors’ reflections on their selection, and the social impact of the inscriptions.

The commemorative book is available for purchase at major online and offline bookstores nationwide, including Kyobo Bookstore and Yes24. All proceeds from sales will be donated to neighbors who nurture their dreams with courage and hope despite difficult circumstances.

To celebrate the 30th anniversary of the Gwanghwamun Billboard, Kyobo Life Insurance conducted an online vote, and citizens selected the most beloved inscription as "You have to look closely to see the beauty / You have to look long to feel the love / You are the same." This is part of the poem "Wildflower" by poet Na Tae-joo.

This content was produced with the assistance of AI translation services.