Homeplus Celebrates 1st Anniversary of 'Online Loyalty Tier System' Launch with Special Event

60% Regular Customers, 22% More Frequent and 25% Higher Usage than General Customers
Various Appreciation Events Including Additional Discounts on Popular Products for Regulars Until the 31st

[Asia Economy Reporter Lim Hye-seon] Homeplus announced on the 5th that it will hold the "Mysterious Regular Customer Dictionary" event, offering various benefits to regular customers until the 31st to celebrate the 1st anniversary of the launch of the "Online Regular Customer Grade System."

Until the 7th, customers who purchase more than 40,000 KRW worth of products in the Korean beef category will receive a 10% discount coupon, and throughout this month, 10% discount coupons for different product categories will be provided weekly.

Additionally, to help customers become regulars, "Gray+" grade customers will receive a 3,000 KRW discount coupon usable on purchases over 50,000 KRW, and first-time online mall customers will receive various benefits such as a 0 KRW purchase coupon for signature ready meals, a 10% discount coupon for purchases over 50,000 KRW, and a 10,000 KRW discount coupon for purchases over 70,000 KRW. There is also an event where customers who have consistently maintained the "Black+" grade for the past year will receive a cake as a gift.

The "Online Regular Customer Grade System" is a program that regularly provides discount coupon benefits based on the number of purchases or amount spent on the online mall, allowing customers to enjoy more benefits the more they become regulars. Customers who purchase more than 300,000 KRW at least three times in the previous month are assigned the "Black+" grade, receiving two coupons for 12% (up to 10,000 KRW) discounts on purchases over 70,000 KRW and an additional 0.3% mileage. "Red+" grade customers, who purchase more than 70,000 KRW at least twice in the previous month, receive two 8% (up to 7,000 KRW) discount coupons and additional mileage, while "White+" grade customers, who purchase once or less than 70,000 KRW in the previous month, receive two 5,000 KRW discount coupons.

The reason Homeplus introduced the regular customer grade system in addition to the existing membership system is to increase the frequency of online customer visits. Unlike other online malls, the nature of mart online malls, which involve frequent purchases of groceries and daily necessities closely related to everyday life, makes it more important to keep customer visits continuous.

In fact, the introduction of the regular customer grade system over the past year has been evaluated as successful. As of October, the proportion of regular customers with "White+" grade or higher among Homeplus online mall users reaches 60%. In particular, regular grade members have a 21.7% higher average monthly purchase frequency and spend 24.5% more on average monthly consumption compared to general customers.

This content was produced with the assistance of AI translation services.