Lotte Mart Offers 30% Discount on All 'Hoengseong Hanwoo' Products

[Asia Economy Reporter Seungjin Lee] Lotte Mart is offering 'Hoengseong Hanwoo' at up to 30% discount for ELPOINT members at all stores until the 14th.

Hoengseong Hanwoo is one of South Korea's representative Hanwoo brands and an excellent Hanwoo brand that has received premium certification eight times at livestock competitions. In particular, the cold winter weather in the Hoengseong region affects the accumulation of intramuscular fat and the formation of firm meat texture, resulting in tender meat with excellent flavor.

Lotte Mart planned this Hoengseong Hanwoo event to strengthen its premium differentiated product lineup and attract more customers. In fact, Lotte Mart has been actively expanding sales of differentiated products since early this year.

For example, in March, they introduced 'Two-Bul Number Nine,' the highest grade of Hanwoo, and in May, they launched 'Super Fresh 3-Day Pork,' which is displayed and sold within 3 days after slaughter to maintain freshness and is sold only up to 8 days after slaughter in stores to provide the best taste.

These products are differentiated items not easily found in large supermarkets. Although initially sold in limited stores, due to increasing customer demand, they have been expanded to all stores.

Riding on the popularity of these premium differentiated products, Lotte Mart is holding the Hoengseong Hanwoo event. Featured products include '1+ Grade Sirloin,' '1++ Grade Sirloin,' and 'Hoengseong Hanwoo for Soup, Bulgogi, and Jangjorim.' Additionally, all Hoengseong Hanwoo products are sold at a 30% discount for ELPOINT members.

Park Jong-ho, Head of Fresh Food Division 2 at Lotte Mart, said, “Following Two-Bul Number Nine and 3-Day Pork, we planned the Hoengseong Hanwoo event to expand sales of premium differentiated products. We hope customers enjoy various differentiated products at affordable prices at Lotte Mart.”

This content was produced with the assistance of AI translation services.