The Power of 5060 Fandom... 'Im Young-woong Love' Continues Through Year-End

TV, YouTube, Home Shopping Channels, etc.
"Unchanging Consistency is a Characteristic of Fandom"

Key Scenes from Millet Lim Young-woong's Second Advertisement 'Wise Hero Life' Edition

[Asia Economy Reporter Cha Min-young] The trot craze that began at the beginning of the year is expected to continue until the end of the year. Amid the prolonged COVID-19 pandemic and the slowdown of the domestic consumer market, the power of the 5060 generation with strong purchasing power is shining in the advertising market.

According to the advertising industry on the 4th, the second advertisement "Wise Hero Life" of the outdoor brand 'Mille', featuring trot singer Lim Young-woong as a model, surpassed 1.1 million views on its YouTube channel within about 10 days since its release on the 23rd. The response is also good as it showcases new fall/winter (FW) goose down items. Lim Young-woong, who ranked first in the trot competition program "Mr. Trot," is rising to the top by serving as the main model for various advertisements this year, including chicken, pizza, clothing, and automobiles. The 20FW new fleece jacket was also a hot topic online, being called the 'Lim Young-woong jacket.'

The Samsung Fire & Marine Insurance advertisement "Mr. Trainer," produced by Cheil Worldwide, has recorded 7.17 million views on its YouTube channel as of this day. Like Lim Young-woong, this advertisement features Mr. Trot alumni Jang Min-ho and Jung Dong-won as models and surpassed 6 million views since its upload on August 30. The rearranged "Health Partner Song" and "Health Dance," based on Samsung Fire's "Ten Million Luck" commercial song, also attracted great interest from target customers.

Samsung Fire & Marine Insurance 'Mr. Trainer' Commercial Episode

In the home shopping industry, where the trend of seeking entertainment has strengthened, the number of trot singers invited as broadcast guests has increased. On the 23rd, trot singers Jin Sung and the so-called "Gae-su (comedian singer)" Young-gi appeared as guests on NS Home Shopping's "Pure Sprout Barley" broadcast and performed together. Signed CDs by Jin Sung were also given as prizes to 200 customers through a lottery.

The competition to secure trot singers in the distribution advertising industry is expected to continue for the time being. It is explained that the competition to capture the 5060 generation fans, who have purchasing power amid the overall consumption slump caused by the COVID-19 situation, is fierce. Unlike the 1020 generation, which is relatively sensitive to trend changes, the fandom of the 5060 generation, once formed, does not easily dissolve, which is also a factor raising the value of trot singers.

An advertising industry official hinted, "Trot competition program alumni celebrities are likely to boast high value in the TV advertising market until the end of the year," adding, "This is because various trot-related programs derived from Mr. Trot continue to gain popularity centered on the steady fandom of the 5060 generation."

This content was produced with the assistance of AI translation services.