Shilla Duty Free Wins 'Technology Innovation of the Year' at 2020 Frontier Awards

[Asia Economy Reporter Lim Hye-sun] Shilla Duty Free announced on the 4th that it was selected as the top operator in the 'Technology Innovation of the Year' category at the prestigious DFNI '2020 Frontier Awards' in the duty-free distribution industry.

The 'Frontier Awards' won by Shilla Duty Free is one of the most influential awards in the duty-free distribution industry, hosted by the UK's global duty-free magazine 'DFNI'. It selects the most innovative and creative companies among duty-free shops, brands, airports, and other travel-related distribution operators worldwide.

The 'Technology Innovation of the Year' award received by Shilla Duty Free is given to operators who have achieved technological innovation that enhances customer convenience. To increase the influx of the millennial generation, Shilla Internet Duty Free, which focuses on increasing customer interest and convenience beyond the limitation of using duty-free shops only during travel, was selected.

Shilla Internet Duty Free is introducing innovative services in line with the expansion of the online shopping market, such as the mobile product review service 'Shilla Tipping', the easy payment system 'Shilla Pay', the mobile live broadcast service 'Shilla TV', and the integrated travel service 'Shilla Trip'.

Meanwhile, Shilla Duty Free has achieved multiple awards at duty-free related ceremonies held overseas this year. In May, at the '2020 The Moodies Awards' hosted by the world-renowned duty-free distribution magazine 'Moodie Davitt Report', it won two categories, 'E-commerce of the Year' and 'Video of the Year', earning the honor of a double crown.

This content was produced with the assistance of AI translation services.