Galleria Department Store's Chuseok Gift Sales Increase by 20%... Meat Sets and Health Foods Drive Revenue

Galleria Luxury Hall in Apgujeong-dong, Seoul.

[Asia Economy Reporter Seungjin Lee] Galleria Department Store announced on the 4th that its Chuseok gift set sales performance (pre-order sales + main sales) this year increased by 20% compared to the previous year.

Looking at sales by price range, mid-priced gift sets priced between 100,000 and 200,000 KRW saw a 30% increase in sales, and high-priced gift sets over 300,000 KRW increased by 43%, driving this year’s Chuseok holiday gift set sales. Gift sets under 100,000 KRW showed sales at the same level as the previous year.

In a detailed analysis by item, wine and meat set sales stood out this Chuseok, with wine sales increasing by 62% and meat by 25%. Following these were health supplements and fruits, which grew by 20% and 16%, respectively.

The sales composition ratio by item showed that high-priced meat and mid-to-low-priced health supplements each accounted for 23%, showing the same sales proportion and leading the overall gift set sales. Among them, in the meat category, the traditional strong seller Hanwoo gift set ranked 1st and 3rd in overall set sales, gaining the most popularity. The 2nd place was taken by the 100,000 KRW wine set.

This Chuseok, Galleria’s online gift set sales stood out, increasing more than tenfold compared to last year’s online gift set sales. The non-face-to-face consumption trend and the newly introduced ‘KakaoTalk Gift’ service this year were effective factors.

A Galleria Department Store official said, “With the restraint on hometown visits and social distancing, non-face-to-face marketing using KakaoTalk, YouTube, and others led to strong gift set sales.”

Meanwhile, Galleria Department Store is launching post-Chuseok events with practical benefits by branch, including product promotions and pop-up stores.

At the Apgujeong Galleria Luxury Hall East Pop-up Zone, the ‘Time Palace’ pop-up, a dealer shop for independent watchmakers, will be held from the 6th to the 19th. This pop-up store will showcase various high-end independent watches such as Cabestan, DeWitt, and HYT.

Also, Gourmet 494 in the food hall will host a pop-up store for ‘Saddler House,’ a croffle (croissant + waffle) specialty brand that gained hot popularity and word-of-mouth on social networking services (SNS) and sold out during its pop-up opening in July, from the 7th until December 17th.

At Galleria Gwanggyo, a pop-up store for ‘Dear Balance,’ a brand of functional insoles for full-body correction, will run until the 12th, offering free foot health measurement services. Additionally, the French premium kids brand ‘Bonpoint’ will hold an off-season product exhibition until the 11th.

At Daejeon Timeworld, the Italian luxury padding brand ‘Petray’ will open a pop-up from October 8th to 11th and hold a discount event through Brand Day.

This content was produced with the assistance of AI translation services.