GS25 Partners with Daesang's 'Miwon Mat Salt' to Launch 'Miwon Mat Salt Popcorn'

[Asia Economy Reporter Lim Hye-seon] GS25 announced on the 4th that it has partnered with Chungjungone, a comprehensive food company, to launch ‘Miwon Salt Popcorn,’ which combines the product design and ingredients of ‘Miwon Salt.’

‘Miwon Salt Popcorn’ is a newtro (new retro) style product that preserves the unique font and design of ‘Miwon Salt,’ which has represented the salt seasoning market for 51 years since its launch.

‘Miwon Salt Popcorn’ uses ‘Miwon Salt’ to create a light and clean taste. To find the optimal salty flavor that best matches popcorn, GS25 product managers and researchers at Daesang Food Research Institute conducted about 53 sample tests over approximately six months. The price is 1,500 won.

Meanwhile, due to the impact of the novel coronavirus disease (COVID-19), customers watching movies or dramas at home rather than in theaters have increased, leading to continuous growth in popcorn sales. In fact, GS25’s popcorn sales from January to September this year increased by 32.7% compared to the same period last year.

Hwang Bo-min, GS25 snack MD in charge, said, “GS25 is known as a popcorn specialty store to customers by launching differentiated popcorns with various concepts such as Butter Garlic Popcorn, Crunky Popcorn, and Megabox Original Pangcorn,” adding, “We will continue to introduce various products that distinguish us from competitors in taste, quantity, and design to provide customers with unique enjoyment.”

This content was produced with the assistance of AI translation services.