Discounts Pour In Every First Monday of the Month... Lotte ON's 'First Monday'

[Asia Economy Reporter Minyoung Cha] Lotte ON announced that it will hold the ‘October First Monday’ event on Monday, October 5, the first Monday of October.

‘First Monday’ is a discount event held on the first Monday of every month on Lotte ON, which was introduced for the first time last month. This time, the number of products has been doubled compared to the previous event, and discount benefits have been enhanced. In addition, Lotte Department Store, Lotte Mart, LOHB’s, and Hi-Mart are participating together, making the event more diverse.

Lotte ON First Monday is divided into ‘Super One 20,’ which selects and sells 20 popular seasonal products at a discount, and ‘Brand 10,’ which offers representative products from 10 popular brands at special prices. Through various benefits, event products are sold at prices discounted by up to about 40%.

During the First Monday day, the ‘Super One’ section sells popular seasonal products at special prices, and the number of products has been doubled from last time to expand to ‘Super One 20.’

A total of 20 products were selected under themes such as luxury gifts for myself after the holidays and gifts for women in their 30s and 40s. Representative products include Givenchy Antigona Clutch Large, Lacoste Polo Shirts, Naturemade Band-type Diapers, and Samsung Bespoke Refrigerators, offered at prices discounted by up to 40% compared to the selling price.

From 10 a.m., a limited sale of the ‘Nintendo Switch Package (console + 1 game),’ which has been extremely popular causing repeated sell-out chaos, will be held.

For ‘Brand 10,’ which sells representative products from 10 popular brands at a discount, Gucci, Sulwhasoo, LEGO, The North Face, and others are participating, offering event products at discounts of up to 40%.

The ‘100 Won Store’ event, held twice at midnight and noon on the day of the event, allows participation by paying 100 won with L.PAY. Among the participating customers, 500 people each will be selected by lottery to receive Goobne Chicken and Paris Baguette products worth about 30,000 won. Customers who are not selected will receive 110 L.POINTs as a reward.

Meanwhile, Lotte ON has also improved coupon usability and point accumulation benefits for customers participating in First Monday.

First, event coupons have been unified into 5% discount coupons as well as 10% and 7% discount coupons that can only be used on the Lotte ON app, making it easier for customers to use them. However, coupons that can be used when purchasing products from each affiliate will be operated separately.

In addition, L.POINT accumulation benefits have been strengthened: when paying 20,000 won or more with L.PAY, 4,000 L.POINTs will be accumulated, and Lotte ON paid members such as Lotte Owners, MVG, and VIP members will receive an additional 2,000 points, totaling 6,000 L.POINTs returned.

Park Kwangseok, head of marketing at Lotte e-commerce, said, “The second ‘First Monday’ event has been prepared by strengthening event products and benefits compared to the previous event,” and added, “We plan to develop the ‘First Monday’ event held on the first Monday of every month into Lotte ON’s representative event.”

This content was produced with the assistance of AI translation services.