Innovation Focused on Customer Perspective... The Future of Emart in 10 Years

Emart Town Wolgye Branch Sees 32% Sales Increase After Renewal Opening
Success Factors Include Grocery Innovation and Specialized Stores (Liquor) with Enhanced Expertise

[Asia Economy Reporter Lim Hye-sun] Emart Town Wolgye Branch, which reopened after renovation last May, has successfully settled in the market.

According to Emart on the 3rd, Emart Town Wolgye Branch saw a 32.1% increase in sales from May 28 to September 27 compared to the same period last year after its renewal opening. The number of visiting customers also increased by about 12% compared to the previous year.

The growth factor is analyzed to be groceries. Through this renewal, Emart Town Wolgye Branch transformed into a 'future-oriented offline store' looking ahead 10 years. Emart strengthened its greatest strength, groceries, which differentiates it from online stores.

In particular, the transformation into an ‘experiential store’ and ‘customer-customized store’ where customers can experience each fresh food with their five senses was key.

It not only provides a reasonable shopping environment based on the quality and price of fresh food but also maximizes the fun of offline shopping and the store’s information-providing function. It realized a 'storytelling' store that offers interesting information to 'see, hear, and eat.' At Emart Town Wolgye Branch, through the ‘Order-made’ service, it reborn as a ‘customer-customized’ store that can meet each customer’s detailed preferences.

Order-made is a service that fulfills customers’ desired thickness, shape, and trimming style in the meat and seafood sections. Customers can receive personalized services tailored to their individual preferences through the Order-made service.

The Order-made service led the growth in the seafood and meat sectors after the renewal opening. During the same period, seafood sales increased by 15%, and meat sales rose by about 27.5%. More than 30 customers used the Order-made service daily on average, and especially in June and July, it ranked first company-wide in selling health food eel through the Order-made service.

Additionally, Emart Town Wolgye Branch focused on enhancing specialization by category with specialized stores to respond to diverse customer demands and improve shopping convenience. The core of this is the liquor store. Since liquor cannot be sold online, consumers must visit offline stores to purchase it, making it a key competitive advantage for offline retailers.

Emart opened a 208.3㎡ (63-pyeong) ‘Wine & Liquor’ shop in a corner of the Wolgye branch. Wine & Liquor is an integrated liquor store that sells wine, imported beer, domestic beer, and more comprehensively. Unlike existing Emart stores that simply gathered liquor for sale, it differentiated the store layout by displaying wines by country of origin. Liquor sales grew by 18%, with wine sales recording a 64.9% increase compared to last year.

Wolgye branch’s Electromart is also sailing smoothly. Known as a playground for men and reborn as a trendy electronics specialty store, Wolgye Electromart grew by 118.6% compared to last year.

An Emart official said, "Through the renewal of the Wolgye branch, Emart was reborn from the customer’s perspective, showing the competitiveness of offline marts," adding, "Customers will greatly enjoy the pleasure of shopping at offline marts through Emart Town Wolgye Branch."

This content was produced with the assistance of AI translation services.