Lina Life Insurance announced on the 28th that it has signed an advertising model contract with actor Song Kang-ho and decided to collaborate on various advertising and marketing activities.

Lina Life Insurance announced on the 28th that it has signed an advertising model contract with actor Song Kang-ho and decided to collaborate on various advertising and marketing activities.

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[Asia Economy Reporter Oh Hyung-gil] LINA Life Insurance announced on the 28th that it has signed an advertising model contract with film actor Song Kang-ho and decided to collaborate on various advertisements and marketing activities.


LINA Life explained, "The sincerity and trustworthy image of Song Kang-ho's acting align with LINA Life Insurance's corporate values." With the addition of actor Song Kang-ho's image to the brand image that prioritizes customer health, it is expected to have a positive impact on the brand image.



Jo Ji-eun, Vice President of LINA Life Insurance, said, "We plan to launch innovative products and health services for customers' health," adding, "Actor Song Kang-ho aligns with LINA Life Insurance's values as a brand that customers trust and choose first."


This content was produced with the assistance of AI translation services.

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