Seoul Nonghyup's 'Ssal Mat Naneun Gohyangbapjip' First Branch Selected as Songpa-gu Myeongin Bapsang

Rice Consumption Promotion and Small Business Revitalization Project Amid the COVID-19 Crisis

On the 24th, a plaque ceremony was held at Myeongin Bapsang in Songpa-gu, Seoul, which was selected as the first branch of 'Rice-Flavored Hometown Restaurant.' From the left: Kim Nam-jin, Head of Seoul Nonghyup; Lee Dae-yeop, Director of Seoul Nonghyup Headquarters; Son Seung-dal, CEO of Myeongin Bapsang; Lee Han-jong, Chairman of Songpa Nonghyup; and Si Jeom-sik, Executive Director of Songpa Nonghyup. Photo by Seoul Nonghyup

[Asia Economy Reporter Lee Gwanju] The NongHyup Seoul Regional Headquarters announced on the 24th that it will promote the project of installing signboards for "Delicious Rice Hometown Restaurants" as part of the "Rice Consumption Promotion and Revitalization of Self-Employed Project."

This project was prepared to support self-employed individuals struggling due to the prolonged COVID-19 pandemic and to support rural areas and farmers by promoting the consumption of domestic rice, thereby stabilizing rice prices during the harvest season.

The first "Delicious Rice Hometown Restaurant" was selected as "Myeongin Bapsang," located on Songi-ro, Songpa-gu, Seoul, and a signboard ceremony was held with the attendance of Lee Daeyeop, head of NongHyup Seoul Regional Headquarters, and Lee Hanjong, chairman of Songpa NongHyup.

Chairman Lee Hanjong said, "We will continue to discover excellent restaurants and take the lead in creating a healthy dietary culture by supplying high-quality NongHyup rice." Head Lee Daeyeop also emphasized, "Although these are difficult times for everyone, we will do our utmost to provide hope to farmers and the self-employed through honest and reliable supply and promotion of our rice."

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