Kakao Pay Launches Personalized Asset Management Service 'Bucket List'

"KakaoPay Asset Management Users Grow 20 Times"

Seunghyo Lee, Vice President (CPO) in charge of Kakao Pay Service

[Asia Economy Reporter Jin-gyu Lee] Kakao Pay announced on the 22nd that it has launched 'Bucket List,' a personalized asset management service that helps users conveniently build financial habits.

On the same day, Kakao Pay held an online media seminar called 'Pay Talk' to introduce the direction of its asset management service in the MyData era and the newly launched Bucket List service.

"Kakao Pay Asset Management Users Grew 20 Times Compared to January"

Kakao Pay plans to gradually enhance its asset management services. Seunghyo Lee, Vice President and Chief Product Officer (CPO) of Kakao Pay Service, explained, "The number of users of Kakao Pay asset management has grown 20 times compared to January."

He emphasized, "In the MyData era, starting with Bucket List, we will provide asset management services for the entire nation. We will comprehensively view users' financial status, personalize it according to user analysis and situations, and connect users to optimal products and services at the moments they need them, evolving into a personalized asset management service."

Beginning with personalized asset management services, Kakao Pay aims to provide optimized financial solutions for individuals. In the long term, through active data exchange and strategic collaboration between individuals and companies, financial and non-financial sectors, it plans to create a MyData ecosystem where anyone can experience advanced financial life.

Data-Driven Asset Management Guide 'Bucket List'

Kakao Pay opened Bucket List in cooperation with Kakao Pay Securities as the start of its personalized asset management service. Through Bucket List, it plans to support users in forming healthy financial habits in a fun and convenient way.

Users simply create a Bucket List on the Kakao Pay application and set the desired amount and frequency. Kakao Pay then automatically manages the assets until the target amount is reached. Users can check progress without having to worry daily, with notifications providing updates on the weekly accumulated amount and goal achievement status.

To help achieve goals, data analysis-based asset management guides are also provided. The 'Good Saving Booster' guides users on their main spending categories and allows them to save a desired amount each time spending occurs in those categories. Users can set the spending categories and saving amounts, and the set amount is automatically accumulated in the Bucket List whenever the corresponding expenditure happens.

To make the process of achieving goals enjoyable, Kakao Pay added fun by visualizing the progress using the Kakao Friends character 'Jordi.' Achieved goals can be shared with friends via KakaoTalk. Vice President Lee stated, "Bucket List is the result of gathering feedback from users who find it difficult to save money consistently. Users who gain a sense of accomplishment through achieving small goals will continue managing their assets within Kakao Pay."

This content was produced with the assistance of AI translation services.