DB Insurance Supports New Installation of 'Yellow Carpet' for Children's Traffic Safety

This Year, Government Agencies and Public-Private Partnerships to Install Over 160 New Yellow Carpets Nationwide
12 Maintenance Projects Scheduled

[Asia Economy Reporter Ki Ha-young] DB Insurance announced on the 22nd that it held a signing ceremony for a partnership with the Green Umbrella Children’s Foundation to install and repair new 'Yellow Carpets' for traffic safety in school zones.

This year, the Ministry of Education and Seoul City provided a list of schools without Yellow Carpets, and the project will be carried out targeting schools that wish to have them installed. Approximately 160 new Yellow Carpets will be installed nationwide, and repairs will be conducted on 12 locations that require maintenance, with completion planned within this year.

Among child fatalities in Korea, 44% are due to traffic accidents. In particular, 81% of traffic accidents involve crosswalk-related incidents. The Yellow Carpet installation campaign promoted by DB Insurance is a traffic safety initiative aimed at preventing traffic accidents on school routes. The crosswalk waiting areas are marked in yellow to attract children’s attention to traffic safety and to help drivers easily see child pedestrians.

DB Insurance has selected the Yellow Carpet installation campaign as its representative social contribution program and has been sponsoring it since July 2016. To date, 405 Yellow Carpets have been installed nationwide, and 58 have been maintained or repaired, contributing to the prevention of child traffic accidents.

Ko Young-joo, Head of Management Support at DB Insurance, said, "DB Insurance will continue to actively support the Yellow Carpet project," adding, "We will continuously expand the installation of safety facilities and driver awareness improvement projects for children’s traffic safety.”

This content was produced with the assistance of AI translation services.