Lotte Homeshopping Launches Home Furnishing Specialty Program 'Casa Roha'

Kitchen and Interior Goods Soar Amid COVID-19
Broadcasts 2-3 Times a Month Instead of Regular Scheduling
DinDok and Special Products Air Only When Ready

[Asia Economy Reporter Minyoung Cha] Lotte Homeshopping announced on the 22nd that it will launch a home furnishing specialty broadcast program called ‘Casaroha’ on the 23rd of this month, introducing premium living products and offering interior design tips.

Demand for home decoration-related products has surged recently as the time spent at home has increased due to the novel coronavirus disease (COVID-19). According to Lotte Homeshopping, from February 23 to September 16, orders for kitchen installation products among living product categories increased more than tenfold. Interior accessories rose by 52%, kitchenware by 60%, and bedroom furniture by 32%.

The new program Casaroha means ‘red house’ in Spanish. It is a program that proposes interior design ideas. It plans to exclusively introduce premium home furnishing brands and trendy products from both domestic and international markets. Since it features items that are rarely available on conventional home shopping channels, the broadcast time is not fixed and will air only 2 to 3 times a month when products are ready.

The first broadcast on the 23rd at 11 p.m. will showcase the signature lighting and chairs from the Italian direct-import brand ‘Kartell’ for the first time in the industry. Kartell, established in 1949, is a design furniture brand known for producing the first plastic furniture. On the 26th at 6 p.m., it will sell a printed frame of ‘Dalhangari,’ an artwork by the world-renowned installation artist Kang Ik-jung. Dalhangari is one of the representative artworks symbolizing artist Kang Ik-jung.

Next month, the program plans to introduce the organic heat topper from the sleep-specialized brand ‘Slow’ and sofas from the European eco-friendly fabric brand ‘Essa.’ It also plans to exclusively present bedding brands such as ‘Oilily’ and ‘Sealy,’ kitchenware like ‘D&D Cutlery,’ and home appliance brands such as ‘Lifer.’

Lotte Homeshopping intends to develop Casaroha into a premium lifestyle brand in the future. Starting early next year, it will launch its own products, including planned items from luxury home furnishing brands and tableware collaborated with famous designers.

Yoo Hyung-joo, head of the product division at Lotte Homeshopping, said, “Due to the prolonged COVID-19 pandemic, demand for home decoration has surged, leading us to launch a home furnishing specialty program. We plan to make it a premium home interior brand that leads trends by exclusively presenting collaboration products with artists, domestic and international luxury brands, and self-planned products.”

This content was produced with the assistance of AI translation services.