Lotte Department Store Holds 'Autumn Regular Sale'... Up to 70% Discount

Securing Stock for Living 40s Special Items and Relay Events Aligned with Homeconomy Trend
Various Events Including Autumn Golf Event, Relay Thank-You Coupon Event, and Prize Draws

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store will hold its "Autumn Regular Sale" themed "17-day Nationwide Shopping Race" from the 25th of this month to the 11th of next month. More than 700 brands are participating in this sale, offering 10-30% discounts on this year's fall and winter new products across all categories including women's and men's fashion, accessories, and living goods, with up to 70% off in the clearance product special exhibition.

This sale coincides with the Chuseok holiday, and to disperse shopping customers and provide more diverse benefits and events to stimulate consumption, it will be held one week longer than last year.

Unlike previous sales that mainly focused on fashion events, this year, the event expands to living goods such as home appliances, furniture, and kitchenware, which are showing sales growth due to the mega trend of "homeconomy."

At all stores, Lotte Department Store buyers have selected "Special Price Items for People in Their 40s" in the living goods category, offering up to 70% discount compared to the regular price. Representative products include three types of Downing Marino sofas and two types of Sealy mattresses at 50% off, Allergman goose quilt at 50% off for 398,000 KRW, and Henckels 5-star knife set at 70% off for around 90,000 KRW.

Additionally, relay events for kitchenware will be held at each store. At Jamsil Store (September 25th to 27th), the Kitchenware Gift Exhibition offers brands such as Fissler, Silit, and Le Creuset at up to 70% discount. At Yeongdeungpo Store (October 7th to 11th) and Cheongnyangni Store (October 9th to 15th), Fissler family sales will be held, offering up to 60% off on displayed pots and pressure cookers, and up to 50% off on popular electric ranges like induction and highlight for the first 100 customers.

Moreover, customers purchasing home appliances during the event period at each store will receive Lotte gift certificates worth 7.5% of their purchase amount, and kitchenware buyers can receive up to 10% in Lotte gift certificates based on their purchase amount.

Sports events suitable for the season of increased outdoor autumn activities will also be presented. Notably, the main store will hold the "Lotte Golf Show" for four days starting on the 25th, featuring a large-scale golf wear and equipment event. Popular club specials such as XXIO and Majesty will be offered at up to 65% off, and popular golf apparel will be sold at up to 80% off through the Bogner uniform price event and Mizuno group exhibition.

As part of untact marketing, events using the Lotte Department Store app are also prepared. During the sale period, daily and weekly relay coupon events and prize draws based on the number of purchase days will be held. Coupons offering Lotte gift certificates worth 10% on weekends and 7% daily based on purchase amount will be provided on a first-come, first-served basis. Additionally, mobile gift certificates worth 10,000 KRW, AirPods Pro, Galaxy Z Flip 5G, and other prizes will be raffled based on the number of purchase days during the sale period.

In line with the non-face-to-face shopping trend, online events will also be abundant. On Lotte ON, from the 24th to October 4th, popular brands such as Nike, Adidas, and Guess will be offered at up to 50% discount. Additional coupons exclusive to participating brands will also be provided.

This content was produced with the assistance of AI translation services.