"Coloring with Video" SKT, Korea's First 'V Coloring'... 100 KRW per Month Until Year-End

[Asia Economy Reporter Seulgina Jo] SK Telecom will launch the 'Visible Coloring' service using short-form videos from the 24th, becoming the first domestic telecom company to offer this service.

According to SK Telecom on the 22nd, 'V Coloring' is a video coloring service that shows a pre-set video to the caller's (originator's) mobile phone until the call is connected to the recipient.

Following its introduction of the world's first voice coloring service in 2002, which allowed customers to hear their desired sound as a call ringtone, SK Telecom plans to set the standard for a 'Korean-style short-form service' with V Coloring, which utilizes short video content.

V Coloring is available to all smartphone users on LTE and 5G plans. After subscribing through the dedicated application, users can select provided videos or choose videos they have created or own. Through personalization settings, users can divide a day into three time slots or set different videos for up to seven phone numbers.

SK Telecom plans to offer a variety of content, from idols, music videos, and trending videos preferred by the MZ generation through exclusive partnerships with TikTok and major agencies and broadcasters, to healing and nature videos and appearances by the top 6 contestants of Mister Trot for middle-aged and older users. Starting from the 24th, 400 free and paid contents will be released, expanding to over 1,000 by the end of the year. Content for various holidays such as Chuseok, the College Scholastic Ability Test, and Christmas will also be prepared.

V Coloring subscribers can use the service for a monthly fee of 100 KRW until the end of December (paid content purchase costs are separate). From next year, it will be offered as a paid subscription service at 3,300 KRW per month.

SK Telecom expects the V Coloring service to attract attention in the business-to-business (B2B) market as an advertising video service for companies, small business owners, and self-employed individuals. Yoo Young-sang, Head of SK Telecom's MNO Business, said, "V Coloring is a 'visible coloring' concept service newly launched by SK Telecom, which introduced the world's first voice coloring, tailored for the 5G era," adding, "We will strive to establish it as the 'representative Korean-style short-form subscription service.'"

SK Telecom will hold V Coloring experience events at nationwide Boost Parks and T Direct Shops. From September 24 to October 18, customers who use the digital experience zone and participate in the V Coloring service recommendation event will be entered into a draw to win prizes such as smartphones. Customers who visit SK Telecom agencies and subscribe to V Coloring will also receive a phone grip (grip tok) with the V Coloring logo, limited to the first 150,000 subscribers.

This content was produced with the assistance of AI translation services.