Gwangjin-gu Characters Gwang-i and Jin-i Advance to Finals of 'Our Neighborhood Character Awards'
Achieving Main Round Qualification on First Entry... Online Main Round Voting from September 21 to October 5... Coffee Voucher Raffle Event for Resident Voting Certification
Gwangjin-gu Characters Gwang-i and Jin-i 'Our Neighborhood Character Award' Voting Event Promotional Material
View original image[Asia Economy Reporter Park Jong-il] Gwangjin-gu (Mayor Kim Seon-gap)'s SNS characters 'Gwang-i and Jin-i' achieved the remarkable feat of advancing to the finals in their first entry in the regional category of the '3rd Our Neighborhood Character Awards.'
Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, the 'Our Neighborhood Character Awards' is a competition that selects the best character stars among local government and public institution characters nationwide.
In last month's regional preliminary round, 63 local government characters participated. After online voting and expert evaluation based on planning, design, and usability, a total of 16 characters advanced to the finals.
The finals will be held from September 21 to October 5 through online voting on the Our Neighborhood Character website. Based on the voting results, one grand prize, one excellence award, two outstanding awards, and two encouragement awards will be selected.
The final winners will be announced on October 11. Winners will receive prize money along with special benefits such as expert consulting, promotional support, and merchandise production.
The district office plans to actively encourage residents to vote in the finals by holding an event where 300 people who submit voting verification will be selected by lottery to receive coffee exchange coupons.
Mayor Kim Seon-gap said, "Gwang-i and Jin-i are newly created characters designed to approach residents in a friendly manner in line with the recent promotional environment. We ask for active participation in voting and much interest and support so that Gwang-i and Jin-i, the new faces of Gwangjin-gu, can win the honor of an award."
Meanwhile, Gwangjin-gu's SNS characters Gwang-i and Jin-i were selected through a nationwide contest in February this year and are being used in various ways for online and offline district promotion, including the official Gwangjin-gu SNS, the district promotional webtoon Gwangjin Hope Toon, and policy promotional materials.
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In May, 20,000 residents who became friends with Gwangjin-gu Office's KakaoTalk Plus Friend received Gwang-i and Jin-i emoticons on a first-come, first-served basis, which were distributed within just 20 minutes.
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