GS25 Expands Popular Fresh Food Products
Paldoccharim Series with Uiseong Garlic Bossam Lunchbox
World Flavor Journey Series with Jambon Beurre Sandwich
Lunchbox Sales Increase 5.8% Amid Growing Solo Dining
[Asia Economy Reporter Lim Hye-seon] Convenience stores have expanded their range of popular food products as a new fresh food strategy in the new normal era.
GS25, a convenience store operated by GS Retail, announced on the 17th that it has launched the 'Paldo Charim' lunchbox series and the 'World Taste Journey' ready meal series. Due to the ongoing social distancing caused by the novel coronavirus (COVID-19), visits to famous restaurants and overseas travel have decreased, while orders for fresh foods such as lunchboxes at convenience stores have increased, prompting diversification of product menus.
According to data analyzed by GS25 from August 15 to September 14, when the second wave of COVID-19 began, lunchbox sales grew by 5.8% compared to the same period the previous month. In particular, lunchbox sales at stores located in office districts within the metropolitan area increased by 8.1%, indicating a growing trend among office workers to enjoy lunch at convenience stores.
The first product in the 'Paldo Charim' lunchbox series is the Uiseong edition from Gyeongsangbuk-do, the Uiseong Garlic Bossam lunchbox, which will be released on the 18th of this month. It features boiled pork bossam with Uiseong garlic sauce as the main ingredient and is a premium full-course lunchbox including appetizers and fruit dessert. The price is 6,000 won.
In the 'World Taste Journey' ready meal series, the Jambon Beurre sandwich and authentic Bolognese spaghetti will be released on the 18th and 25th, respectively.
The Jambon Beurre sandwich is a French sandwich with thinly sliced ham, butter, and Gouda cheese combined with sour cream. The authentic Bolognese spaghetti is a representative Italian pasta containing more than 30% beef in the sauce to enhance its flavor. The packaging features a sticker designed like a plane ticket symbolizing departure from Incheon and arrival in Bologna.
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The prices are 3,800 won for the Jambon Beurre sandwich and 4,200 won for the authentic Bolognese spaghetti.
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