K Shopping Launches Media Commerce Platform 'TV MCN'

Expanding Viewers' Content Choices to Realize a Media Commerce World on TV
Industry's First 24-Hour Programming Applied in Data Domain, Multiple Shopping Channels Viewing Effect

[Asia Economy Reporter Lim Hye-seon] TV home shopping is evolving into digital home shopping (T-commerce) and is taking another step forward by transforming into media commerce like YouTube.

K Shopping announced on the 16th that it will launch a media commerce platform called ‘TV MCN’ on the 18th. This service is a multi-channel broadcasting service centered on experts, celebrities, and influencers in various fields, placed at the top of the K Shopping screen for viewers to choose and watch directly.

‘TV MCN’ prominently features interest-based products that were rarely seen in traditional home shopping. When selecting each shop with the remote control, viewers can sequentially watch the displayed video on demand (VOD). Additionally, it plans to introduce a 24-hour programming system within the year for the first time in the industry, providing a lively experience as if watching multiple specialized shopping channels on a single home shopping channel.

In particular, through the industry-first 24-hour data area programming, viewers can watch videos in a 24-hour real-time streaming format like a regular TV channel without selecting VOD. This is a further development from digital home shopping, which currently differentiates itself from traditional TV home shopping by providing interactive services mainly based on VOD in addition to broadcasting. K Shopping plans to secure proprietary technology by filing a patent for this 24-hour data streaming technology.

To this end, K Shopping collaborates with celebrities, influencers, and experts from various fields. Celebrities such as Blair, an Australian broadcaster from ‘Welcome, First Time in Korea?’, stylist Yoon Seul-gi for stars like Song Yoon-ah and Jung Hae-in, Chef Oh Se-deuk from ‘Please Take Care of My Refrigerator’, and Director Lee Woong-jong from ‘TV Animal Farm’ will serve as hosts of the shops, combining expertise and entertainment.

Moreover, the UI/UX of the screen layout will be significantly revamped to enhance customer convenience. Various specialized shops categorized by interests such as food, fashion, overseas direct purchase, and pets are arranged at the top of the screen for easy selection, and additional information about broadcast products as well as broadcast-linked promotions and benefits are displayed at the bottom to improve usability. Favorite shops can be liked, bookmarked, and arranged according to preference order.

K Shopping will first apply the service to Olleh TV and Skylife, which have the largest number of viewing households, and plans to sequentially introduce it to major TV platforms such as SK Btv, LG U+, LG HelloVision, and D’Live by March next year.

K Shopping will initially showcase five multi-shops?food, fashion, overseas direct purchase, pets, and professional baseball?with a total of over 120 contents, and plans to open various specialized shops one after another using cloud-based unlimited multi-channel functions in the future. Through contests for small businesses, ventures, one-person media, and influencers, it will partner with various operators to provide broadcasting opportunities to sellers who have had difficulties entering TV home shopping.

Going forward, K Shopping’s ‘TV MCN’ plans to discover and introduce new media commerce business models that transcend the boundaries between new media and TV, moving away from uniform product sales.

This content was produced with the assistance of AI translation services.