Emart24 Sees Increase in Sales of Spicy, Sweet, and Nut Products

Stress Levels Soar to Coin New Term 'Corona Blue', Seeking Spicy and Sweet Foods
New Products Launched Including Ttaengcho Bulgogi Gimbap, Jumeokbap, Imported Jelly, Peanut and Sesame Bars

[Asia Economy Reporter Lim Hye-seon] The number of customers seeking spicy and sweet snacks at convenience stores is increasing.

Emart24 announced on the 15th that, based on sales data analyzed over the past month (August 17 to September 14), sales of spicy products (items with names including Buldak, spicy, or hot) increased by 56% compared to the same period last year.

A clear preference for sweet products was also observed across various product categories.

In bread and beverages, strongly sweet donuts and carbonated/fruit juice drinks increased by 104.6% and 27.6%, respectively, significantly outpacing the growth rates of regular bread (21%) and tea beverages (11%). Additionally, desserts focused on sweetness, such as macarons, recorded a 30.7% increase.

Furthermore, sales of nuts, a representative well-being product, rose by 36.9%. This is interpreted as a response to increased stress levels, to the extent that the new term "Corona Blue" has emerged, leading consumers to seek spicy and sweet foods.

In line with these purchasing trends, Emart24 has introduced various products. On the same day, Emart24 launched Spicy Chili Bulgogi Gimbap and Rice Balls. The prices are 2,400 won and 1,100 won, respectively.

To cater to customers seeking sweetness, the variety of jelly products is also expanding.

Earlier this month, Emart24 introduced large-sized products such as Bebeto Mini Bear Jelly (11,900 won), Cup Jelly Assorted (12,900 won), and Jelly Straw 25-pack (4,000 won), which have been well received in online markets and marts. Additionally, Jellybly’s three flavors (mango, peach, grape), developed to allow domestic consumers to enjoy the popular Taiwanese fruit juice jelly taste, were introduced and are currently on sale. The price is 3,000 won.

On the 17th, sales of two types of nut bars (peanut and sesame) will begin. The price is 1,000 won each.

This content was produced with the assistance of AI translation services.