CJ ENM O Shopping Division Expands Children's Book Programming Amid Rise in 'Home Learning'

[Asia Economy Reporter Seungjin Lee] Due to the impact of the novel coronavirus infection (COVID-19), the postponement of in-person classes for the second semester has increased the demand for 'stay-at-home learning,' leading to a significant rise in purchases of children's books through home shopping.

CJ ENM O Shopping Division announced on the 15th that an analysis of order amounts in the children's book category on TV home shopping from the 30th of last month, when 'Social Distancing Level 2.5' was implemented, to the 12th of this month showed approximately double the amount compared to the same period last month and about 2.5 times compared to the same period last year. The children's English reading book 'Oxford Reading Tree (ORT),' broadcast on the 3rd, recorded an order amount exceeding 600 million KRW within just one hour of the broadcast.

Accordingly, CJ O Shopping plans to expand its educational product lineup by introducing a large number of bestsellers and new products in children's books that can turn the front row of your living room into your own library by the end of September.

At 1:35 PM on the 15th, 'Sigong Junior Neverland,' which gathers representative picture books from around the world, will be exclusively launched on TV home shopping. You can find 273 carefully selected picture books by Sigong Junior, a leading domestic children's book publisher. Live broadcast customers will receive a 1200-width 3-tier bookshelf, and those who write product reviews will also be given a sketchbook set and 18-color pencils.

At 12:35 PM on the 16th, the monthly book delivery program 'Biryoungso Book Club Beaver' will be broadcast. Additionally, essential play and learning items for infants and toddlers, Blue Rabbit's 'Hangul Math' and 'Toy Book,' will be available on the 17th and 24th, and Oxford Reading Tree's 'Future Pack' and 'Reading Book' on the 18th and 25th at CJ O Shopping. Furthermore, to celebrate the new semester, all customers who purchase products will receive an art education kit consisting of crayons, pastels, and paints as a gift.

The new semester promotion 'Fighting New Semester' for great parents managing both remote work and childcare will run until the 30th of this month. Among customers who purchase children's products sold on TV home shopping and CJmall, 300 will be selected by lottery to receive a 'Study Support Fund' of 10,000 KRW. Various reasonably priced products and card billing discounts exclusive to CJ O Shopping are also prepared.

Song Mijeong, head of the children's bedding team at CJ ENM O Shopping Division, said, “With restrictions on attending school and going out due to COVID-19 in the new semester, interest in education and play that can be enjoyed at home seems to be increasing. As the homeschooling category is expected to continue gaining popularity, CJ O Shopping will strive to carefully select and present good learning products.”

This content was produced with the assistance of AI translation services.