Bomep Launches Bojang Fitting Service... "Personalized Insurance Recommendations"
Compare Coverage and Insurance Recommendations at a Glance in Premium Comparison
Plan to Enhance Service by Expanding to Over 50 Products by Year-End
[Asia Economy Reporter Ki Ha-young] Insurtech company Bomap announced on the 14th that it will launch the official service of "Bojang Fitting," which fills the gaps in customers' insurance coverage.
The Bojang Fitting service is a digital end-to-end insurance management solution that allows customers to design the necessary insurance themselves, proceeding non-face-to-face from premium comparison to coverage comparison and insurance recommendation. Focusing on the fundamental role of insurance?risk protection?it recommends the ▲minimum cost ▲appropriate coverage ▲suitable products essential in case of illness or injury.
Accordingly, Bomap has launched health insurance products digitally, including integrated, actual expense, cancer, brain and heart, death, and children's insurance. It selected eight products focusing on coverage from Samsung Fire & Marine Insurance, MG Insurance, DB Insurance, and Kyobo Lifeplanet, and developed a DIY cancer insurance with Hana Life that allows customers to choose the coverage they want. More insurance products will continue to be added until the end of this year.
In addition, the Bojang Fitting service includes various visual materials and explanations of insurance terms in its design, enabling customers to easily navigate the entire insurance process on their own in a digital environment.
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Ryu Jun-woo, CEO of Bomap, said, "A recent survey of insurance consumers showed that 8 out of 10 people are willing to subscribe to health insurance through non-face-to-face channels, citing reasons such as affordable premiums, convenience, and the burden of face-to-face sales. These are exactly the three things Bomap aims to innovate, and we hope the Bojang Fitting service will be the answer."
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