Homeplus to Start Full Sale of Chuseok Gift Sets from the 14th

Expected Decrease in Homecoming and Increase in Gift Deliveries, 1,400 Types Prepared, 17% More Than Last Year
‘Mask Sets’ and ‘Handwritten Letter’ Service for Customers Unable to Visit Hometown Introduced
Temporary Relaxation of Kim Young-ran Act Draws Attention to Increased Consumption of Sets Over 100,000 Won

Models are showcasing Chuseok gift sets at Homeplus Gangseo branch in Deungchon-dong, Seoul. From the 14th to October 2nd, Homeplus will conduct the main sale of over 1,400 types of sets nationwide in stores and online, a 17% increase compared to last year's Chuseok. Homeplus has also prepared a service where customers who cannot visit their hometowns can convey their feelings through handwritten letters by providing letter paper and envelopes at each store. Customers paying with event cards and My Homeplus membership members receive up to 30% discounts, and gift certificates worth up to 500,000 KRW are offered depending on the purchase amount.

[Asia Economy Reporter Lim Hye-seon] Homeplus will conduct the main sales of Chuseok gift sets at nationwide stores and online malls from the 14th to October 2nd. This Chuseok is expected to be a ‘contactless holiday’ as people refrain from visiting their hometowns or acquaintances due to the impact of COVID-19. Anticipating increased demand to replace the feeling of regret with gifts, Homeplus has launched about 1,400 sets, a 17% increase from last year’s Chuseok (about 1,200 types).

Representative products include the 'Black Edition No.9 1++ Grade Korean Beef Grilled Refrigerated Set' (456,000 KRW), which combines Korean beef, the most demanded item during the holiday, with a personal brazier; the 'White Edition 1st Grade Non-Parous Cow Korean Beef Grilled Refrigerated Set' (296,000 KRW), carefully selected from cows that have never given birth; and the '500m Altitude Baekdudaegan Apple Set' (59,000 KRW).

In seafood, reflecting interest in eco-friendly consumption and health, Homeplus is introducing MSC and ASC certified products for the first time in a large supermarket. These are international certifications for sustainable fisheries and eco-friendly seafood. Products include the ASC-certified ‘Norwegian Fjord Fresh Salmon Set’ (69,900 KRW) and the MSC-certified ‘Dongwon Tuna Gift Set’ (128,000 KRW), which contains yellowfin tuna.

Mixed sets containing two or more items to satisfy various tastes include the 'Schwarz Quattro Mixed Set' (89,000 KRW) and the 'Nut-filled Black Shiitake Mushroom Mixed Set' (49,900 KRW), enhancing practicality and cost-effectiveness.

Reflecting the home caf? and home drinking trends that surged after the COVID-19 outbreak, tea and liquor sets have also been strengthened. With the temporary increase in the gift limit for agricultural, livestock, and fishery products under the Kim Young-ran Act during the holiday period, demand for meat and seafood sets priced in the 100,000 KRW range is expected to rise. Premium sets include ▲ Nonghyup Safe Korean Beef 1st Grade Frozen Meat Set (144,000 KRW) ▲ ‘Premium Jeju Hairtail Set,’ fresh Jeju hairtail processed in a HACCP-certified factory (179,000 KRW) ▲ ‘Spring-caught Salted Yellow Croaker Set No.1,’ salted with sun-dried salt for excellent umami (200,000 KRW), among 54 types of premium sets.

This time, Homeplus is also strengthening health-related product lines by introducing hygiene product sets composed of KF-94 masks and hand sanitizers for the first time. In particular, to help customers who cannot visit their hometowns convey their feelings through ‘handwritten letters,’ each store provides stationery and envelopes as a service.

Additionally, customers paying with 14 major event cards and My Homeplus membership members can receive up to 30% discounts, and depending on the purchase amount, up to 500,000 KRW in gift certificates will be provided to enhance customer benefits. Free delivery is available for purchases over 30,000 KRW, and same-day delivery is possible for online mall orders.

This content was produced with the assistance of AI translation services.