LF Atcorner Launches Collaboration Collection with Artist Kim Sujin

Introducing 'Organic T-Shirts' with the Theme of Coexisting with Nature

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 10th that its women's clothing brand At Corner will launch an organic T-shirt collection in collaboration with renowned domestic artist Kim Sujin.

Artist Kim Sujin is known for focusing on coexistence with nature and expressing everyday life through her uniquely witty drawings. At Corner decided to proceed with the collaboration, judging that the artist's nature-friendly values align with the brand's direction of ethical fashion.

At Corner set the theme of this collaboration as "WE, TOGETHER," aiming to embody the value of living in harmony with nature through fashion. The collection features symbolic artwork graphics of humans and animals dancing and playing jump rope applied to T-shirts and sweatshirts, and adds authenticity to the materials by using organic cotton that considers both the environment and health.

At Corner plans to actively participate in realizing social value by donating a portion of the proceeds from the sales of the collaboration products to "Kara," a civic group for animal protection and welfare.

Additionally, At Corner will expand its eco-friendly fashion, which is a distinctive identity of the brand, in the fall and winter seasons. Starting with the collaboration collection with artist Kim Sujin themed on coexistence, the brand intends to lead sustainable fashion practices by offering products throughout the collection that consider environmental protection and animal welfare, such as eco denim, eco leather, and recycled cashmere knits.

Meanwhile, LF’s official online shopping mall, LF Mall, will offer a 10% discount on the collaboration products until 10 a.m. on September 14 to commemorate the launch of the At Corner and Kim Sujin collaboration. The collaboration products and new fall season items from At Corner and Kim Sujin can be found at LF Mall.

This content was produced with the assistance of AI translation services.