China's Wealthy Flock to 'Thom Browne Edition' Sold Out in 4 Minutes

Released at 4.7 million won, 700,000 won more expensive than domestic price
Sold out in 4 minutes... High-income demand concentrated

Galaxy Z Fold2 Thom Browne Edition sold on Samsung Electronics' China website

[Asia Economy Reporter Han Jinju] Samsung Electronics' new foldable phone, the 'Galaxy Z Fold2 Thom Browne Edition,' sold out in just 4 minutes during its pre-order sale in China.

According to industry sources on the 10th, Samsung Electronics began pre-order sales of the Galaxy Z Fold2 and Galaxy Z Fold2 Thom Browne Edition at 8:08 PM (local time) the previous day through Samsung Electronics' China online store, Alibaba Tmall, and JD.com.

The Thom Browne Edition sold out across all sales channels within 4 minutes of the first-come, first-served pre-order sale start. While the domestic sales were conducted via a lottery system, in China, sales were on a first-come, first-served basis. Delivery will begin on the 25th.

In China, the price of the Galaxy Z Fold2 Thom Browne Edition was set at 27,199 yuan (approximately 4.7 million KRW), which is over 700,000 KRW more expensive than in Korea (3.96 million KRW). The memory capacity is 512GB, double that of the global model.

The Galaxy Z Fold2 Thom Browne Edition continues its successful run in the domestic market following the US and China. The package, created in collaboration with the fashion brand Thom Browne, includes the smartphone, Galaxy Watch3 41mm model, Galaxy Buds Live, two leather cases, and two Galaxy Watch3 straps all in one box.

Pre-order sales of the Galaxy Z Fold2 in China will continue until the 24th. Sales will end once all prepared stock during the pre-order period is sold out. The price is 16,999 yuan (approximately 2.95 million KRW), about 550,000 KRW more expensive than in Korea, but the memory capacity is 512GB, double that of the domestic and global models.

Demand for foldable phones is high in China. The complete sell-out of the Thom Browne Edition appears to reflect the intention of high-income consumers to showcase their wealth.

The first foldable phone, the Galaxy Fold, released last year, quickly sold out in China through two rounds of sales. During the first round of online sales, it even sold out in 2 seconds. Samsung Electronics is reported to have supplied an initial batch of 20,000 units.

The Galaxy Fold was first released in China as a 4G model, but the 5G version, W20 (the Galaxy Fold's Chinese name), targeted at affluent consumers, sold out in just 3 minutes on Samsung Electronics' online mall Sim Gye Cheon Ha despite its price of 19,999 yuan (3.32 million KRW). This model was about 1 million KRW more expensive than the model released domestically and was upgraded with a Qualcomm Snapdragon 855+ AP.

This content was produced with the assistance of AI translation services.