11st Hosts 'Monthly Sipilsul' Live Broadcast with 7 Major Brands for Chuseok Special View original image

[Asia Economy Reporter Seungjin Lee] On the 11th, 11st announced that it will hold a live broadcast featuring popular brands of Chuseok holiday gifts to celebrate the monthly Sipiljeol.


To mark the monthly Sipiljeol, 11st will present a 'Chuseok Special Live Broadcast' with a total of seven brands including Chongkundang Health, Etude, Hanyul, Dongwon F&B, Jeonggwanjang, Sulwhasoo, and Samsung Electronics. YouTubers and influencers will appear for each brand to introduce popular products for Chuseok gifts. The broadcasts will be sequentially held every two hours starting from 11 a.m. on the 'LIVE 11' page within 11st.


At 5 p.m. on the same day, Dongwon F&B's live broadcast will feature a 'Tuna Filleting Show.' An expert with 20 years of tuna filleting experience will explain and fillet fresh tuna weighing at least 20 kg by each part. Through the live broadcast, Dongwon F&B will sell a special set of three items including Dongwon Tuna Ice Cube (160g), Tuna Sashimi Yellowfin Tuna Rice Bowl, and five Miso Soup packs at a special price. During the broadcast, 10 customers who purchase will be selected by lottery to receive a tuna sashimi set including Dongwon Tuna Belly (180g).


Each brand will also hold prize events for customers who purchase during the Chuseok special live broadcasts. Chongkundang Health, which will sell 'Lactofit Probiotics Gold' at a special price at 11 a.m., prepared a 'Dyson Air Purifier' as a prize, and Jeonggwanjang, scheduled to broadcast at 7 p.m., prepared 'Hong Samjeong Everytime' (10ml, 30 packets) as a prize for customers purchasing during the live broadcast.


11st plans to draw 300 customers who participate in real-time chat during the Chuseok special live broadcasts to give away 'Sipiljeol Lucky Boxes.' The Sipiljeol Lucky Box will be randomly provided among seven types including a luxury set containing a 'Chloe C Mini Bag' worth 1 million KRW, daily necessities set, and immunity set.


In addition, from 11 a.m., the 'Time Deal,' where special price products are available every hour, will sell a total of 78 products at up to 67% discount in limited quantities, and the 'Amazing 100 Won Deal' with prizes worth a total of 2.8 million KRW will also be held.



Hong Changyoung, Head of Business Operations at 11st, said, "Encouraged by the enthusiastic response from customers to the live broadcasts that 11st has continuously conducted, we have carefully selected popular Chuseok gift brands to present a special live broadcast edition. We will make this Chuseok monthly Sipiljeol a rich holiday for customers with not only the fun and participation benefits of live broadcasts but also practical popular products."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing