CJ ENM O Shopping Division Expands New Product Launches for Small Businesses' Free Broadcast '1 Company 1 Premium'

Broadcast scene of Bio2 Air Mask, one company one premium product. (Photo by CJ O Shopping)

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division's free broadcasting for small and medium-sized enterprises (SMEs), '1 Company 1 Premium Product,' announced on the 10th that it will consecutively launch three new products this month. While it has consistently introduced about one new product per month, it plans to increase the number of launches in the second half of this year.

'1 Company 1 Premium Product' is a win-win program operated by CJ ENM O Shopping Division since 2012 to help SMEs develop sales channels. It supports SMEs with excellent products by providing sales and marketing services without charging commissions, helping them build self-sustainability.

CJ ENM O Shopping Division regularly schedules the '1 Company 1 Premium Product' broadcast on TV home shopping for 30 minutes from 5:30 a.m., four times a week, and also runs the program on CJ O Shopping Plus, a T-commerce channel, and CJmall.

In the third week of September, BIO2 Air Mask from Mediccon Co., Ltd. will be featured on CJ O Shopping's '1 Company 1 Premium Product.' This product is characterized by an air purification device attached to the mask, allowing fresh air to be inhaled through a filter.

Mini washing machines from Lucoms Co., Ltd. and whole-pressed aged pumpkin juice from Upoui Achim Co., Ltd. are scheduled to launch in the fourth week of September. The mini washing machine is a small home appliance with a 3.2 kg capacity designed for one- to two-person households and homes with babies, featuring a high-temperature boiling wash at 90 degrees and 99.9% sterilization function. The pumpkin juice is a health food made from 100% domestically grown pumpkins cultivated on good soil. It is sold in a box containing 10 packs of 80 ml each, with a total of 10 boxes per set.

Amid the recent spread of COVID-19, which has worsened difficulties for small business owners and SMEs, '1 Company 1 Premium Product' is being praised as a significant help. A Mediccon representative explained, "Home shopping broadcasts are non-face-to-face transactions, and CJ O Shopping's '1 Company 1 Premium Product' does not charge commissions, making it a much-needed broadcast for SMEs like us."

CJ ENM O Shopping Division has also been operating '1 Village 1 Premium Product,' a free broadcast for rural enterprises, since 2007. This win-win program discovers excellent products from domestic rural enterprises and sells them without commissions, broadcasting 30 minutes a day, three times a week. The cumulative broadcast time of the O Shopping Division's representative win-win programs, '1 Company 1 Premium Product' and '1 Village 1 Premium Product,' exceeds 2,000 hours.

Ho-beom Lee, Head of External Cooperation at CJ ENM O Shopping Division, said, "We hope '1 Company 1 Premium Product' will serve as a lever for SMEs struggling due to COVID-19 to overcome difficulties," adding, "As the need for product purchases through non-face-to-face channels increases, we will strive to showcase more excellent products from various SMEs."

This content was produced with the assistance of AI translation services.