Ministry of SMEs and Startups' 'Good Prepayment Campaign' Wins 'Crystal' at Busan International Advertising Festival
Voluntary Good Consumer Movement for Restaurant Revisit
[Asia Economy Reporter Kim Daeseop] The Ministry of SMEs and Startups announced on the 8th that the "Good Prepayment Public Interest Campaign" submitted to the Busan International Advertising Festival was selected for the 'Crystal' award in the Pivot category.
This year's Busan International Advertising Festival received 20,028 advertising campaigns from 60 countries. After evaluation by 184 professional advertisers from 57 countries, a total of 1,651 campaigns advanced to the final round. Among them, 53 campaigns advanced to the final round in the Pivot category, and 29 were selected as award winners.
The Pivot category was newly established this year. It awards campaigns that contributed to social responsibility and economic revitalization in response to the pandemic. Awards are divided into Grand Prix, Gold, Silver, Bronze, and Crystal.
The Good Prepayment campaign is a voluntary good consumer movement where customers prepay at frequently visited restaurants, neighborhood stores, cafes, and other small business and self-employed establishments, promising to revisit. It was conducted from April 27 to May 26 to alleviate the difficulties faced by small business owners and self-employed people who were in crisis due to the COVID-19 pandemic.
The awarded public interest campaign "Good Hearts Prepay" featured actors Ahn Sung-ki and Yoo Joon-sang participating as talent donors. The advertisement was produced with the concept of "I hope the precious stores I habitually visit and love will not suffer damage from COVID-19 and will always remain in place," promoting it to the public.
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Sung Hang-yong, Acting Public Relations Officer of the Ministry of SMEs and Startups, said, "To increase sales for small business owners, we are preparing a special online exhibition on the 'Value Shopping Platform' starting from the 11th of this month," adding, "In December, we plan to steadily prepare a Christmas market to support small business owners' online entry and digital transformation, continuously alleviating their difficulties."
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