Gwangju Shinsegae to Unveil Shinsegae International 449 Project on the 8th

Official Collection Pop-up Store Opened in Collaboration with Singer Yang Joon-il

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the same day that it will showcase the official collection pop-up store of the 449 Project, planned together with Yang Joon-il by Shinsegae International, from the 8th to the 13th at the main building 1st floor event hall.

The 449 Project launched the 449 goods line and 449 collection, which Yang Joon-il has directly participated in from product planning to production since March this year.

Like the timeless fashion icon Yang Joon-il, the project is themed on connecting the 1990s and the 2020s, reinterpreting retro elements in a modern way.

On the 17th of last month at 4:49 PM, Shinsegae International’s own online mall S.I.VILLAGE pre-opened the 449 Project Yang Joon-il goods line with a limited quantity of 149 packages per set (30% of total stock), which sold out in just 3 minutes, gaining explosive popularity.

Shinsegae International self-assessed that the popularity of the Yang Joon-il goods was due to delivering various enjoyable experiences and fun beyond simply launching products as a new fashion project.

Gwangju Shinsegae opened a pop-up store at Shinsegae Gangnam branch along with the official launch of Shinsegae International’s own online mall S.I.VILLAGE on the 28th, and this is the first pop-up store event held in the region at Gwangju Shinsegae.

This collection features a total of 59 styles including 31 types of clothing such as down jumpers, coats, jackets, knitwear, skirts, and denim, 18 types of accessories including bags, hats, and jewelry, and 9 sets of goods.

Additionally, a 100% winning lucky scratch coupon event is held, giving up to 5 coupons per person upon S.I.VILLAGE membership registration, SNS upload of pop-up store certification shots, and purchase amounts of 100,000/200,000/300,000 KRW.

Moreover, 100 Yang Joon-il photo cards will be given daily on a first-come, first-served basis to visitors of the store.

Finally, for purchases of 449 collection items (excluding goods) over 300,000 KRW, 200 shopper bags will be given on a first-come, first-served basis during the event period.

This content was produced with the assistance of AI translation services.