KT&G Electronic Cigarette 'Lil Solid' Launches Sales in Ukraine

[Asia Economy Reporter Lee Seon-ae] KT&G announced on the 8th that it has started selling the heated tobacco product ‘lil SOLID’ and its dedicated sticks ‘Fiit’ in Ukraine. This marks the second achievement of the global collaboration between KT&G and Philip Morris International (PMI), following Russia.

KT&G and PMI are actively entering the global e-cigarette market by expanding the launch of ‘lil SOLID’ to Ukraine, a Eastern European country, just about three weeks after its release in Russia on August 17. Ukraine, the second launch country, has a population of approximately 42 million and, like Russia, has consumers interested in e-cigarettes.

The ‘lil SOLID’ released locally comes in three colors: Dark Navy, White, and Blue, and the dedicated sticks are the same three types as those launched in Russia: Fiit REGULAR, Fiit VIOLA, and Fiit CRISP. According to the contract with KT&G, PMI plans to take charge of product sales in the Ukrainian market by utilizing PMI’s resources, knowledge, and infrastructure.

Im Wang-seop, head of KT&G’s NGP Business Division, said, “Through continuous collaboration between KT&G and PMI, we have expanded the launch countries of ‘lil SOLID’ to Ukraine. We hope that ‘lil SOLID,’ which applies KT&G’s unique technology and differentiated innovation, will be distributed in the local market and broaden consumer choices.”

Meanwhile, KT&G’s ‘lil’ has been well received by consumers for its convenience and portability since its debut in Korea in 2017, and the new product ‘lil Hybrid 2.0,’ released this February, is also gaining positive responses in the domestic market and recognized as an innovative product.

This content was produced with the assistance of AI translation services.