Next-Generation Spicy Flavor bhc Chicken 'Maepso King' Surpasses 200,000 Units Sold in One Month

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken's 'Maepso King' series is gaining great popularity, continuing the new menu craze at bhc Chicken.

bhc Chicken announced on the 8th that the cumulative sales volume of the 'Maepso King' series, launched on the 6th of last month, has surpassed 200,000 units after one month.

The Maepso King series started to show an upward sales trend fueled by curiosity about its addictive new spicy flavor and word-of-mouth through social networking services (SNS), rising to become the number one spicy menu at bhc Chicken within just one month of its release.

This is significant as it follows the 'Gold King Boneless' launched in July, which ranked second among boneless menus, showing that the new spicy chicken menu has quickly settled in the market with positive consumer reviews.

Among the Maepso King series, consumers favored 'Bburin Maepso King' more than 'Yangnyeom Maepso King.' Bburin Maepso King uses Bhut Jolokia, an Indian chili pepper known as the ghost pepper, as its main ingredient, delivering a strong spicy flavor combined with cheese and smoky aroma, making it especially popular among young people who enjoy spicy food. In particular, the accompanying 'Maepso Sauce' offers a unique spicy taste and allows customers to create their own distinctive spicy dishes such as chibap (chicken + rice) and chimyeon (chicken + noodles), enhancing its popularity.

'Yangnyeom Maepso King' is also gaining popularity, praised for its special sauce that harmonizes various spicy ingredients like gochujang, Cheongyang chili, and red chili with a smoky flavor, delivering a fiery yet refined spicy taste. It is known as the spiciest chicken at bhc Chicken and is gaining word-of-mouth popularity.

This content was produced with the assistance of AI translation services.