OB Beer Opens Official OB Lager Goods Store on Naver

[Asia Economy Reporter Choi Saeng-hye] OB Beer will open a brand-exclusive store, 'OB Lager Store,' on Naver Smart Store on the 7th.

The first product to be launched is the first 'Lalabear Goods,' which OB Lager introduced for the first time in July at the online select shop 29CM. The products, which are great to enjoy with beer, include a glass set, coaster set, tube-type ice bucket, and mini tent, totaling four items. They feature the cute appearance of OB Lager's signature character Lalabear and received great response among young consumers in their 20s and 30s. Prices are 15,000 KRW for the glass set, 7,000 KRW for the coaster set, 12,000 KRW for the tube-type ice bucket, and 32,000 KRW for the mini tent.

The OB Lager brand manager said, "We opened the OB Lager exclusive online store to introduce goods using OB Lager's 'Lalabear' character to more consumers," and added, "We plan to showcase OB Lager goods through various channels such as Naver Store and KakaoTalk Gift in the future."

This content was produced with the assistance of AI translation services.