CJ ENM O Shopping Division Hosts Chuseok Special Event

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division will hold a Chuseok special event across all channels of CJ O Shopping, CJ O Shopping Plus, and CJmall until the 27th. By linking with KakaoTalk, they enhance customer convenience through the ‘Gift Service’ and offer reward points to customers who purchase popular holiday items in the food, lifestyle, and beauty categories.

CJ O Shopping has strengthened the gifting function anticipating an increase in customers expressing their feelings through gifts instead of face-to-face meetings during Chuseok due to the COVID-19 pandemic.

Starting from the 10th, if customers enter the recipient’s phone number on the gift button on the CJmall product page and complete the payment, a message is sent via the KakaoTalk ‘CJ O Shopping Alimi’ channel, and the recipient only needs to enter their address. This is the first time this function, which previously used mobile text messages, has been linked with KakaoTalk.

The ‘Chuseok Gift Planning Exhibition’ applying this feature will run until the 24th, categorizing popular Chuseok products by theme and price range. Customers who use the gift service for over 30,000 won during this period will receive 3,000 won in reward points. On CJmall, customers who purchase food items twice or more (totaling over 70,000 won) by the 24th will receive 10% back in reward points.

Additionally, various Korean beef and fruit gift sets are offered at discounted prices, and extra gifts are provided when purchasing broadcast products, among other benefits.

A CJ ENM O Shopping Division official stated, “Due to the COVID-19 pandemic, consumer sentiment is subdued and the preference for a ‘non-face-to-face Chuseok’ is high, so we expanded the scale of the reward points event, which is a practical price benefit, and strengthened the gift service. The Chuseok Gift Planning Exhibition also separately prepared items eligible for packaging service, so customers can send gifts filled with the sincerity they prepared.”

Meanwhile, CJ ENM O Shopping Division’s life shopping mall ‘Funshop’ will also open a Chuseok planning exhibition from the 14th to the 27th, offering 5% reward points and free shipping on all products. Over 150 products, including KF94 mask gift sets, Korean beef, Jeju Hwanggeumhyang (golden citrus), and massage guns, will be offered at special prices.

This content was produced with the assistance of AI translation services.